Global Integrated Demand Program Lead

Job Description:

Global Integrated Demand Program Lead

The Global Integrated Demand Program Lead is responsible for designing, executing, and optimizing integrated annual demand programs that drive pipeline growth and align to organizational goals. You will own the end‑to‑end lifecycle of demand generation initiatives—from strategic planning through execution and performance measurement—ensuring programs are tailored to diverse regions, audiences, and product ecosystems.

You will be a strategic operator with proven campaign development experience, a strong grasp of buyer‑stage execution, and solid project management and data‑driven optimization skills. Excellent communication, cross‑functional collaboration, and the ability to translate big‑picture goals into clear, tactical plays are essential.

If you’re passionate about scaling demand generation, enabling global teams, and directly impacting revenue through innovative, measurable campaigns, this role offers the opportunity to make a significant impact. The position reports to the VP, Global Integrated Demand Programs.

Key Responsibilities

Strategic Demand Program Planning:

• Develop annual integrated demand programs, including demand generation plans and strategy, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models.
• Own pipeline generation and the end‑to‑end program lifecycle—from strategic planning through execution to results delivery—for programs oriented to specific ecosystems and products.
• Own the investment for the IDP, defining scope and funding levels (e.g., budget, channel mix, country and language coverage) to guide campaign planning and resource allocation.
• Ensure programs are tailored to different regions, target audiences, and stages of the buying lifecycle.
• Partner with the Demand Management team, Sales, RevOps, and Marketing Ops to address gaps in demand generation and demand extraction when pipeline targets are missed.

Create actionable, scalable campaign kits 

• Build comprehensive campaign kits that include messaging frameworks, content assets, channel strategies, and performance benchmarks. 
• Define clear campaign objectives and select the right communication vehicles, content, scheduling, targeting, and strategic mix to achieve them. 
• Ensure global campaign kits are adapted and localized for regional execution, accounting for cultural, regulatory, and market nuances. 
• Support development of sales enablement materials, including outbound email templates, call scripts, one‑pagers / solution briefs, case studies, and battlecards. 
• Track campaign performance across channels and regions, capture feedback, and iterate on campaign kits to improve effectiveness and ROI. 

Multi‑Channel Campaign Management 

• Optimize campaigns for priority segments, personas, and geographies, maintaining consistent messaging across all channels for both internal and external audiences. 
• Coordinate with digital, social, paid media, nurture programs, and field / partner marketing to deliver comprehensive coverage across the buyer’s journey. 
• Ensure optimal use of program budget and provide input into budget allocation decisions and trade‑offs. 

Cross‑Functional Collaboration and Leadership 

• Act as the primary liaison with leadership for the designated IDP, presenting demand generation priorities and acting on feedback regarding performance and improvement areas. 
• Maintain close alignment with other IDP Program Leads to surface dependencies and optimize campaign investment based on cross‑IDP performance insights. 
• Partner with product, sales, and broader marketing teams to ensure demand programs align with upcoming product launches and GTM / sales strategies. 
• Collaborate with Partner Marketing and partner organizations to shape demand programs and “campaigns in a box,” and to tailor or draft partner‑ready demand generation collateral. 

Program Optimization and Performance Tracking 

• Use appropriate analytics to continuously monitor and refine demand programs, tracking performance data to enhance lead generation, scoring, and routing. 
• Identify underperforming campaigns and lead corrective actions, working with funnel owners to address breakdowns in lead generation, scoring, routing, or conversion, and to identify opportunities for automation, scalability, and process standardization.

Key Skills

Demand Programs Management

• Ability to define demand program strategy that aligns with business goals and navigate trade-offs
• Proven track record of ma