Principal Product Designer

Appcues is building the future of customer experience—and design is central to how we get there. As we scale toward enterprise-grade, AI-powered solutions, we’re looking for a Principal Product Designer to elevate our design craft, lead systems thinking, and shape intuitive, outcome driven experiences.
In this role, you’ll take product vision and turn it into a clear, compelling design vision. You’ll think ahead of the roadmap, explore what’s possible, and build forward looking prototypes that help the company see and align around the future. This is a senior individual contributor role with broad influence, deep ownership, and high expectations for craft, judgment, and impact.

What you'll do

• Translate product and company vision into opinionated, future-forward design direction across major product areas
• Think beyond near-term delivery to explore long-term opportunities, using concepts and prototypes to shape product evolution
• Define and champion design principles and systems that support enterprise-ready, AI-forward experiences
• Lead complex, ambiguous design problems end-to-end, from framing and exploration through execution and refinement
• Partner deeply with Product, Engineering, and GTM to influence roadmaps and strategic decisions
• Use customer research, product data, and insight to inform decisions while applying strong independent judgment
• Raise the bar for design quality through critique, mentorship, and design leadership without people management

What we're looking for

• 8+ years of product design experience, ideally with B2B SaaS, platforms, or complex products
• Demonstrated experience designing AI-enabled products, automation, or intelligent workflows
• Strong prototyping skills used for vision-setting and alignment
• Proven ability to take abstract product vision and turn it into a cohesive design vision
• Strong systems thinker with experience designing for scale, extensibility, and long-term impact
• Exceptional craft paired with strategic thinking and comfort operating in ambiguity
• Track record of influencing cross-functional partners and driving alignment
• Experience mentoring designers and elevating team practices through example
• Comfort collaborating closely with front-end engineers and understanding technical constraints
• A strong point of view grounded in user outcomes and business impact

Note - Appcues uses a market-data driven approach to setting compensation ranges, and pins compensation ranges to data provided by third-party organizations. This range is for all US-based candidates and is built to be competitive nationwide by utilizing ranges for the Greater Boston area, regardless of where in the US an employee lives (or later relocates). This range represents salary-based compensation and does not include our equity package (in stock options), 401k match, or other benefits including an office setup budget, tech budget, training and education budget, and co-working space reimbursements. Actual compensation offered to a successful applicant may be based on job-related experience and other factors consistent with applicable law. For non-US based candidates, Appcues adjusts salary ranges based on cost of labor in each market. If you have questions on the pay range in your country, the recruiter will be happy to discuss specifics during your introductory conversation."

Our Benefits
100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.Well-being - You'll have solid health, dental, and vision plans; access to 401k (with a match), and a generous parental leave.Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.Coworking space, on us - Home office not cutting it? We'll reimburse your monthly co-working fees.Equity - We want everyone invested in our success. We grant every employee equity in the company.Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a twice a month all-hands meeting called Allcues, a weekly newsletter and an annual learning stipend.Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries ca