Associate Director, New Product Planning

Job Description

This is an exciting opportunity for a highly motivated individual to play a critical role in the US commercial development of our Company's pipeline assets. The role will report directly to the US Pharma Marketing Leader for New Products and has the primary responsibilities of developing the US market strategy to shape the environment for successful new product launches. The role will work across the enterprise to define value evidence and clinical development needs to support US commercial forecasts. As new products progress into Ph2B/3 the role is responsible for execution of market shaping strategies and measuring impact leveraging agile ways of working to evolve the strategy. Ideally, the candidate will have in-depth knowledge of the US market, strong scientific acumen, US policy/ advocacy experience and understanding of developing marketing strategies for new products.

Primary Responsibilities:

• Develop, evolve, and execute US strategy to shape the environment for pipeline products in cardiometabolic space.

• Represent the US market at various cross-functional product planning team meetings with global marketing, US policy/advocacy, US payer marketing, medical affairs, CORE, HHDDA, market research, GMAX, CI, and clinical.

• Lead the collection of customer insights and engage with scientific leaders to uncover customer needs to drive strategy.

• Inform target product profile and clinical development plans as part of the GCT.

• Assess future competitive landscape and scenario plan.

• Inform stage-gate and development plan go/no-go decisions.

• Partner to define and implement strategically aligned partnerships and solutions.

• Manage expense budget and participate in profit planning and LROP strategic and financial planning.

Education Minimum Requirements:

• Bachelor's degree

Required Experience and Skills

• A minimum of 7 years Pharma/ biotech experience OR a minimum of 5 years combined strategic marketing, brand management, sales or business support experience in any industry, is required.

• Strong written/ verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations.

• Demonstrates high degree of integrity and ethics.

Preferred Experience and Skills: 

• Experience building strategy with scientific thought leaders, US policy/ advocacy stakeholders or US market access.

• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions.

• Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery.

• Experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams.

• Ability to define, gather, and analyze information, opportunities and threats in the external environment including from competitors, policies and other market forces.

• Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant.

• Demonstrates a flexible, growth mindset

Required Skills:

Accountability, Adaptability, Brand Management, Business Case Development, Business Decisions, Clinical Development, Cross-Functional Leadership, Customer Insights, Customer Relationship Management (CRM), Marketing Strategies, Market Research, Market Segmentation, New Product Development, Product Launches, Product Management, Product Marketing, Product Strategies, Project Management, Strategic Planning, Strategic Planning Partnerships, Strategic Thinking

Preferred Skills:

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US and Puerto Rico Residents Only:

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