Senior / Marketing Manager, Prospera

SUMMARY: The Organ Health Senior / Marketing Manager, Prospera (we are open to hiring this individual at either level) plays a key role in supporting and delivering marketing tactics to support the Prospera products across all organs/indications. Success in this role relies on effective cross-functional interaction with the clinical sales team, product development teams, the clinical genomic database team, and the medical affairs team. This person will report to the Senior Director of Marketing, Prospera Abdominal (Kidney & Liver), however this person will also work closely with the Director of Marketing, Prospera Thoracic (Heart & Lung), and will be focused on rapid scale, growth, and commercial success across all Prospera products.

PRIMARY RESPONSIBILITIES: 

• Assist in developing marketing strategy and messaging for Natera’s Organ Health products.

• Develop and execute marketing campaigns to drive awareness and adoption in the marketplace and negate competitive activities

• Maintain knowledge of key product attributes and competitive differentiation to effectively position products in both traditional and digital channels

• Collaborate with the cross functional team to develop training content and messaging for the sales team

• Facilitate design and finalization of marketing collateral, including printed materials and digital materials through collaboration with the Natera corporate graphic designers and medical, product, and sales stakeholders

• Track ROI for marketing programs and support strategic investment-planning

• Ensure timely maintenance and updates of materials for use by or training of the sales team

• Interact cross-functionally with copywriters, designers, sales team, product development team, and executive leadership to achieve alignment internally on key messages and claims

• Conduct market research to evaluate effectiveness of messaging

• Assist with planning and material development for internal sales and marketing meetings as well as external ad board meetings with customers

QUALIFICATIONS:

• Bachelor’s degree required

• 2 years prior sales and marketing experience in life sciences or clinical experience in genetic testing space strongly preferred

• Prefer 1-2 years of experience in the biopharma industry, diagnostic industry, medical communications, healthcare advertising or other relevant experience

• Prefer experience in digital marketing 

KNOWLEDGE, SKILLS, AND ABILITIES:

• Ability to handle multiple tasks at one time

• Ability to work with limited supervision

• Ability to be a proactive problem solver

• Must be able to analyze many variables and choose the most effective course of action quickly/ work on additional tasks as requested by Management

• Must be able to handle novel and diverse work problems on a daily basis

• Must be able to communicate feedback in a professional manner. 

Travel required for this position: 35%

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.Remote USA$100,400—$175,000 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding