Senior Marketing Manager

<p><strong>About us</strong></p><p><a href="http://Locals.org" rel="noopener noreferrer nofollow" target="_blank">Locals.org</a> is a social platform that provides creators with tools for building, engaging, managing, scaling and monetising their communities.</p><p></p><p><strong>About the role</strong></p><p><strong>Mission:</strong></p><p>Drive sustainable growth by acquiring paid users, primarily creators, and growing their communities through strategic marketing initiatives. Own and optimise web-based acquisition funnels, paid media, influencer partnerships, and social campaigns to build a scalable, efficient user growth engine.</p><p></p><p><strong>Desired outcomes:</strong></p><ol><li><p><strong>Drive Creator Acquisition:</strong> Organise and lead performance-driven user acquisition campaigns to bring in 3,000 paid creators by December 2025, focusing on scalable, efficient paid channels.</p></li><li><p><strong>Launch Influencer Growth Engine</strong>: Develop and execute a repeatable TikTok Ambassador Playbook, resulting in 10 million+ impressions and high engagement from creator communities.</p></li><li><p><strong>Establish Creative Production Pipeline:</strong> Set up and run a continuous creative production process from ideation to launch, delivering fresh ad assets weekly to support growth campaigns across channels.</p></li></ol><p></p><p><strong>About You</strong></p><p>You are a growth-driven marketing strategist with a proven track record of acquiring users at scale, especially within creator ecosystems. You combine creativity with performance thinking and thrive in a fast-paced, collaborative environment where priorities can shift quickly.</p><p><strong>Core Competencies</strong></p><ol><li><p><strong>Strategic Planning</strong></p><p>You design and execute high-impact marketing strategies aligned with <a href="http://Locals.org" rel="noopener noreferrer nofollow" target="_blank">Locals.org</a>’s mission and ambitious growth goals.</p></li><li><p><strong>Paid Media Expertise</strong></p><p>You’re confident managing and optimising paid campaigns across <strong>Google Ads, Meta, and TikTok</strong>, always aiming for maximum ROI and scale.</p></li><li><p><strong>Creative Production Management</strong></p><p>You lead the full creative lifecycle - from briefing to testing to scaling, ensuring strong storytelling, brand consistency, and performance.</p></li><li><p><strong>Web Funnel Optimisation</strong></p><p>You continuously improve web-based funnels to convert interest into action, using both qualitative insights and data-driven experimentation.</p></li><li><p><strong>Influencer Marketing</strong></p><p>You know how to identify, onboard, and activate influencers and ambassadors to create authentic, high-impact campaigns.</p></li><li><p><strong>Analytical Thinking</strong></p><p>You’re skilled at identifying valuable audience segments, evaluating campaign performance, and adjusting strategy based on insights.</p></li><li><p><strong>Cross-Functional Collaboration</strong></p><p>You work seamlessly across product, growth, design, and sales—bringing others along and making sure marketing efforts are deeply integrated.</p></li><li><p><strong>Fluent English</strong></p></li></ol><p></p><p><strong>Benefits</strong></p><ul><li><p>Work from anywhere: fully remote, hybrid, or on-site in Warsaw. It is up to you!</p></li><li><p>Flexible paid time off. We coordinate with each other to make sure work and play find a healthy balance:</p></li><li><p>Annual care allowance for health&amp;wellness and educational purposes</p></li><li><p>Workplace setup budget if you are based outside Warsaw</p></li><li><p>Open culture and freedom to come up with fresh ideas and initiatives</p></li></ul><p></p><p><em>By submitting your application, you acknowledge that you have thoroughly reviewed and consented to our </em><a href="https://www.notion.so/1ad7f56e8f588084bfa6e0d93d26b000?pvs=21" rel="noopener noreferrer nofollow" target="_blank"><em>Data Privacy Notice for Candidates.</em></a></p>