Marketing Manager

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.  

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. 

Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.

About you and this role

Dow has an exciting opportunity as a Marketing Manager within our Packaging & Specialty Plastics (P&SP) business unit, located in Houston, (TX). 

In this role, you will be responsible for accelerating and managing long-term growth strategies within flexible packaging applications. You will lead the development and execution of market plans designed to capture growth in priority, high-value segments. This includes defining strategies for your assigned segments, managing market plan execution, and leading cross-functional application teams to drive success. You will also foster relationships across the value chain to strengthen Dow’s market presence and partner with Technical Service (TS) counterparts to advance the innovation pipeline.

You will work closely with a Marketing Director in flexible packaging and collaborate with the cross-functional Market Management Team (MMT) to deliver results. This is an opportunity to make a significant impact by driving growth in a dynamic area of Dow’s growth strategy. 

Responsibilities:

Strategy Implementation:

• Develop sub-market strategies and ensure implementation through engagement with Sales/TS functions
• Create multi-year action plans to bring product solutions or business models to market by reaching target customers
• Track progress against key segment deliverables and collaborate with Sales to achieve target market share, price performance, and delivery of sales plan
• Update pricing and product positioning based on quantified value propositions

Cross-functional Team Leadership:

• Manage Application Development Teams (ADT’s) for segments of focus
• Ensure full understanding and execution of the strategy by all adjacent functional focal points in Sales, Product Management, TS, and R&D
• Play a key role on the MMT by ensuring ADT learnings are addressed and aligned with the MMT’s strategic priorities

Customer/Value Chain Engagement:

• Become a Subject Matter Expert in segments of focus
• Create and utilize direct customer and value chain relationships to:
  • Gain market insights
  • Establish industry credibility for Dow
  • Identify unmet needs
  • Validate new products and value propositions

Innovation Management:

• Manage the innovation pipeline and progress projects through development stages
• Drive front end market research to charter projects to meet new opportunities
• Execute successful launch of matured projects with support materials to articulate value propositions

Qualifications:

• A minimum of a bachelor’s degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of a 5 years of relevant working experience. 
• Willingness to travel 50% domestically.
• A minimum requirement for this U.S. based position is the ability to work legally in the United States.  No visa sponsorsh