Regional Marketing Specialist

EquipmentShare is Hiring a Regional Marketing Specialist

We’re seeking a Regional Marketing Specialist to join our Rental/Retail Marketing Division (within our Marketing & Communications Department) who is passionate about marketing, loves a challenge and wants the opportunity to grow with a fast-paced company.

About EquipmentShare

EquipmentShare is dedicated to creating a connected jobsite for the modern contractor. We deliver user-friendly technology solutions that help contractors maximize their equipment uptime, reduce risk exposure and increase productivity. EquipmentShare’s product offerings include an improved equipment rental experience, fleet tracking and asset management software, hardware security solutions and predictive service and maintenance applications.

EquipmentShare is the fastest-growing, independently owned construction equipment rental company in the country. We serve dozens of markets across the U.S. and are on track to create a national footprint in every major market in the country by the end of 2023. Our branch locations are equipped with a broad range of construction equipment, ranging from 150-foot telescopic booms to 120,000-lb. track excavators. 

EquipmentShare’s rapid growth goes beyond meeting a demand for equipment rentals in booming new markets. Instead, our mission begins with our rental product, and it’s a testimony to our ability to improve industry standards and better serve the customer. Our expansion and customer retention is a validation of strong contractor demand for the smart jobsite technology we’ve built into our rental fleet. And it’s just the beginning of our journey to establishing a global presence. 

Your Opportunity to Grow With Us

The EquipmentShare team is a close-knit group of professionals who all share an interest in providing a service and product that improve our customer’s experience. Above all, we care about building something people want, and the only way to do that is by assembling a skilled, passionate and talented team. Our mission is to improve productivity and efficiency throughout the entire construction industry, and our people are how we make achieving that goal possible.

We’re seeking a Regional Marketing Specialist who loves a challenge and wants the opportunity to grow with a fast-paced company. Industry competitors often have layers of tenured management that create barriers to career advancement. The opportunity for career growth is unparalleled at EquipmentShare, where you’ll find no shortage of challenging yet fulfilling work, chances to build new skills and supportive teammates who will push you to achieve your best. 

The Regional Marketing Specialist will report to the marketing manager, and oversee marketing needs for all Landmark Dealerships, plus additional dealerships as they are acquired. 

Primary Responsibilities

• Visit Landmark Dealership on a quarterly basis (and additional dealerships as assigned or added)
• Actively seek out and evaluate marketing opportunities such as regional trade shows, events, partnerships, print opportunities, available billboards
• Identify, develop, and evaluate marketing strategy.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with department and branch managers.
• Help ensure dealer websites are up to date. 
• Ensure Interior and exterior signage installed at dealerships. Actively monitor branches throughout the year to ensure all needs are met. (especially for exterior signage – wear and tear).
• Document all processes and procedures so that we develop a playbook for the future. 
• Determine and manage co-op campaigns. 
• Manage Co-op budget
• Complete POs for dealership marketing purposes
• Understand recruitment needs and market accordingly with marketing recruitment team
• Support sales team members from the region with email marketing, collateral, new customer decks, etc. 
• Develop a successful marketing plan with options that create opportunities to grow business
• Negotiate contracts with vendors and distributors, and manage co-op advertising.

About You 

Our mission to change an entire industry is not easily achieved, so we only hire people who are inspired by the goal and up for the challenge. In turn, our employees have every opportunity to grow with us, achieve personal and professional success and enjoy making a tangible difference in an industry that’s long been resistant to change.

Skills & Qualifications

• At least 2-5 years of marketing experience preferred (