Senior Product Marketing Manager

TRM is on a mission to build a safer financial system for billions of people. We deliver a blockchain intelligence data platform to financial institutions, crypto companies, and governments to fight cryptocurrency fraud and financial crime. We consider our business — and our profit — as a way to move towards our mission sustainably and at scale. 

We are seeking a skilled and resourceful Senior Product Marketing Manager to join our Public Sector team and play a pivotal role in driving TRM's growth and impact. In this role, you will own the development and execution of go-to-market strategies, leveraging deep market and customer insights to shape compelling product positioning and messaging that resonates with key customer segments. Collaborating cross-functionally with Product, Sales, Marketing, and Customer Success teams, you will synthesize customer needs, competitive intelligence, and market trends to inform campaigns, content, and sales enablement. Your ability to translate complex, technical information into clear, resonant narratives and solutions will empower our teams to connect with our customers and deliver exceptional results.

The impact you will have:

• Conduct market and customer research to gather data and insights about core TRM customer segments and relevant personas within their interests, needs and purchasing decision drivers. Maintain a pulse on developments that impact buying intent or urgency, including developments in the threat landscape, regulatory space, partnerships or competitive landscape.
• Build competitive intelligence to inform product development and positioning work; publish to Sales and other relevant stakeholders.
• Develop product positioning, value propositions, messaging and solution packaging that resonates with priority segments; write and contribute to product collateral, web content, thought leadership and other audience-tailored assets
• Partner with Content Marketing, Field Marketing and Demand Gen, Sales Enablement, Customer Education, Customer Success, and Product teams to launch significant feature releases and take new products to market
• Synthesize customer and competitive insights to inform go-to-market campaign priorities, messaging and content, collaborating with Field and Demand Gen marketers on briefs for content and creative development, account targeting and audience development, channel planning, and sales enablement.

What we’re looking for:

• Minimum 5 years of B2B or B2G product marketing or related experience. Professional experience in SaaS, regtech, fintech, blockchain or related industries is a plus
• An exceptional communicator with the ability to solicit and synthesize large amounts of complex, technical information into resonant, concise messaging and stories — be those written, visual or experiential
• An analytical thinker who can map out clear objectives using both soft and hard data on product usage, competitive intelligence and evolving customer needs
• A resourceful self-starter who enjoys setting big goals and blazing the path to get the job done

About the Team:

• The Product Marketing team is composed of experienced marketers who have shown a strong track record of success at early stage startups
• We don’t mind getting in the weeds and executing programs ourselves while we scale each area of the marketing team
• We are continuing to build out the team and add more A-players to push us in new directions, bringing creativity and grit
• We’re not a very hierarchical organization, so there’s still an expectation that everyone on the team can and will dive in wherever is needed

Learn about TRM Speed in this position:

• A sales rep is given short notice of an important RFP and customer presentation. They have 3 days to prepare and need your support answering RFP questions and preparing a slide deck.
• One week after being hired, there is a new feature release and you’ve been tasked with leading the enablement session for the Sales team, ensuring that they understand how the feature works and how to position it to their customers and prospects.
• A customer agrees to a case study and customer story video, but they have limited availability. You have 3 weeks to find a local video crew and organize the shoot, including flying to the customer.

Life at TRM Labs

Leadership Principles

Our Leadership Principles are foundational element of our strategy, guiding how we make decisions, how we treat each other, and how we behave day-to-day.

• Impact-Oriented Trailblazer: We put customers first, driving for speed, focus, and