Manager - Marketing Data Strategy and Governance

Job Description:

We are looking for a Manager, Marketing Data Strategy & Operations to lead the transformation and day-to-day execution of our global marketing data function. This role reports to the VP of Marketing Operations and is responsible for driving the strategy, health, and scalability of our marketing database across Salesforce, Marketing Cloud, Microsoft Fabric, and Snowflake, while supporting Salesforce Data Cloud as part of our Enterprise 360 value stream.

This role is ideal for someone who understands the strategic importance of clean, governed data in a modern marketing organization and is passionate about building a future-ready data foundation that supports emerging technologies

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:

• Own the marketing data roadmap and operations, ensuring alignment with enterprise data strategy, AI readiness, and evolving marketing goals.

• Manage and scale a centralized marketing data team, including internal staff and external contractors.

• Oversee database health and hygiene across Salesforce and Marketing Cloud, with a focus on acquisition, enrichment, compliance, and contact lifecycle management.

• Lead data intake processes including event lead uploads, third-party list requests, and vendor-provided contact data—ensuring accuracy, governance, and campaign readiness.

• Serve as a primary marketing data liaison to enterprise data and IT teams, helping ensure cross-functional alignment for Snowflake, Salesforce Data Cloud, and AI-enablement across systems.

• Establish and maintain data governance standards including field mapping, segmentation logic, deduplication, and sourcing protocols.

• Support regulatory compliance initiatives (GDPR, CAN-SPAM, etc.) in partnership with Legal and InfoSec.

• Collaborate extensively with technology and analytics teams to ensure the marketing data infrastructure supports advanced analytics, AI modeling, and scalable experimentation.

• Act as the marketing data point person for external vendors supporting the data team, overseeing contracts, deliverables, and quality for enrichment and data projects.

• Help define future-state architecture that enables data interoperability, real-time enrichment, and machine learning use cases in partnership with enterprise stakeholders.

SUPERVISORY RESPONSIBILITIES:

• Determine appropriate resourcing of staff in order to achieve goals and objectives.

• Define annual Key Performance Indicators aligned with corporate goals.

• Manage and mentor employees on performance gaps, career development opportunities, and strategies.

• Manage and coach employees on all human resource related processes including onboarding, performance management, succession planning, employee relations, selection, terminations, compensation and rewards.

• Recognize others’ contributions and share credit for success.

• Own attainment of high employee satisfaction and retention; lead development of program and initiatives within group to attain high employee satisfaction.

• Prepare and manage budget as assigned; analyzes variances and initiates corrective actions to maximize operational performance.

KNOWLEDGE, SKILLS AND ABILITIES:

• Technical understanding of enterprise data architecture strategy and systems integration.

• Strong experience with Salesforce CRM, Marketing Cloud (Pardot or similar MAP), Salesforce Data Cloud, and Snowflake.

• Familiarity with AI-based segmentation, predictive scoring, and data enrichment tools is a plus.

• Deep understanding of lead lifecycle, governance, and marketing compliance standards.

• Demonstrated ability to operationalize data governance and build scalable intake, enrichment, and routing workflows.

• Excellent cross-functional collaboration skills and ability to translate business needs into scalable, future-ready data solutions.

EDUCATION AND TRAINING:

• 6+ years of experience in B2B Marketing Operations or Marketing Data roles; SaaS or technology industry experience strongly preferred.

• 2+ years of people management experience, with a proven ability to lead high-performing teams.

Other Qualifications
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.

• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.

• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resi