Senior Digital Marketing Specialist

 

Begin your Composites One career today!  

Position Overview:

The Senior Digital Marketing Specialist is responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation. This role directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management. This is a high-impact role requiring a self-directed individual who can operate independently, identify opportunities, and execute data-driven strategies that deliver measurable results.

Key Responsibilities 

Demand Generation & Paid Media

• Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution
• Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization
• Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency
• Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates
• Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets

Organic Content, SEO & Website Experience

• Own SEO strategy, including keyword research, on-page optimization, and content gap analysis
• Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey
• Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate
• Maintain and elevate the quality of website marketing content
• Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed
• Partner with the Senior Multimedia Design Specialist and broader marketing team to grow thought leadership through the Education Hub and support landing page needs tied to campaigns

Marketing Automation & Platforms

• Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within
• Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting
• Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow

Analytics, Performance Reporting & AI Innovation

• Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads
  Translate performance data into clear insights and actionable recommendations for monthly reporting
• Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue
• Build and maintain dashboards that provide real-time visibility into key metrics
  Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring
• Lead adoption of AI-assisted content workflows, including SEO content generation, campaign copy testing, and personalization at scale
• Operationalize AI tools into repeatable team processes and build fluency through knowledge sharing and hands-on enablement

Expected Skills and Qualifications:

• Minimum of 7 years of digital marketing, demand generation, or e-commerce experience
• Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be substituted
• Proficiency in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms
• Experience managing multi-channel demand generation campaigns and paid media budgets
• Strong understanding of SEO strategy, content marketing, and the B2B buyer journey
• Ability to analyze performance data and translate it into clear, actionable recommendations
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience working in a Windows environment

Work Location / Schedule 

• Hybrid role based out of our corporate office in Schaumburg, IL
• Onsite Tuesday and Thursday, with a rotating third in-office day each week, and remote work on remaining days

Travel

• Up to 10% domest