Jobs and Careers

Marketing Creative Director

United States, United Statesfull_timeVerifiedPosted 18 Oct 2024

💰 $205,000/yr($139,400/yr – $205,000/yr)

About the role

We are looking for an experienced and visionary Marketing Creative Director to lead the creative direction and execution of marketing strategies for an unannounced AAA multi-platform game on a remote basis. As the Marketing Creative Director, you will play a pivotal role in shaping the brand and advertising vision, ensuring that all creative assets, campaigns, and initiatives align with the game’s brand identity and drive meaningful player engagement across PC, console, and mobile platforms. You will lead a cross-functional creative team in delivering high-quality, innovative, and effective content that connects with players and amplifies the game's global presence.What You Will Do:

Lead the creative vision for the AAA game's marketing initiatives, including CGI trailers, digital campaigns, advertising, and brand partnerships.
Oversee the design and development of world-class creative assets across multiple channels, including social, mobile, and ensuring all content aligns with the game's brand identity and drives key performance indicators (KPIs).
Collaborate closely with marketing, user acquisition, and game development teams to craft and refine marketing campaigns, utilizing data-driven insights to optimize creative strategies.
Manage and inspire a multidisciplinary creative team consisting of designers, animators, writers, and marketing professionals to develop compelling content that enhances player engagement.
Drive innovation in advertising, ensuring the game’s marketing materials remain ahead of industry trends and are both engaging and high-performing across all platforms.
Develop and maintain brand guidelines, ensuring consistency in messaging and visual identity across all touch points, including digital media, trailers, social media, and in-game integrations.
Utilize data and analytics to inform creative decisions, continuously optimizing campaigns based on player feedback, performance metrics, and market trends.
Lead the production of high-impact trailers and other video content, with an emphasis on storytelling and cinematic presentation that resonates with the target audience.
Build and maintain strong relationships with external partners, including creative agencies, developers, and IP holders, ensuring the successful execution of creative projects.

What You Need:

7+ years of experience in a senior-level creative role, with proven expertise in digital advertising, marketing design, and creative direction, preferably in the gaming or entertainment industry.
A strong portfolio showcasing a range of creative projects, including high-quality trailers, digital campaigns, and branded content for AAA or high-profile games.
Experience leading large-scale, multi-channel marketing campaigns, with a deep understanding of cross-platform marketing strategies (PC, console, and mobile).
Hands-on leadership skills, capable of managing and mentoring a diverse creative team, while fostering a culture of excellence and accountability.
Strong communication skills, with the ability to collaborate effectively with internal teams and external partners, and to articulate creative concepts and strategies clearly.
Experience managing external creative agencies, ensuring high-quality output and efficiency in production processes.
A deep passion for gaming, with an understanding of player behavior, motivations, and how to craft content that appeals to a diverse gaming audience.

Bonus Points:

Proven experience working on AAA, cross-platform games, or large-scale entertainment properties.
Expertise in producing CGI trailers and understanding the 3D creative pipeline, from conceptualization to final output.
Knowledge of real-time consumer data, A/B testing, and how to leverage insights to optimize creative performance.

For candidates in CA, CO, NJ, NY and WA, the annual salary range is $139,400 - $205,000 plus equity, bonus and benefits, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.About Us:Scopely is a global interactive entertainment and mobile-first video