Associate Product Marketing Manager

Over the past 15 years, we have seen a shift in the focus of business models across every industry – from selling physical products via one-time transactions to monetizing services via ongoing customer (aka subscriber) relationships. This is the “Subscription Economy” a phrase coined by our CEO, Tien Tzuo, he even wrote the book on it: Subscribed.

 

Companies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and monetize these relationships through an ever growing set of digital services.

 

Our vision is simple: we call it “The World Subscribed.” It’s the idea that one day every company will join the Subscription Economy -- a $1.5 Trillion opportunity by 2025 according to UBS.

 

Our mission: to power the world’s best companies to win in the Subscription Economy.

 

 

The Team & Role

Zuora’s Product Marketing team works diligently to connect the dots between internal and external groups to inform the strategic direction and positioning of our product offerings. Through storytelling, messaging, positioning, thought leadership, competitive intelligence, analyst relations, pricing and packaging, we help Zuora grow by increasing win rates, net dollar retention and revenue expansion. Like many others at Zuora, our team is a team of teams partnering closely with our engineering, design, sales and marketing organizations (to name a few) in a collaborative effort to make shift happen.

 

There is a massive shift in the global economy as consumers embrace Usership over Ownership, and companies across industries are re-imagining their underlying business models - shifting away from selling products and towards delivering services that are subscribed to or consumed.

 

Zuora has been on the forefront of this change, helping leaders like Ford, Zoom, Siemens, GoPro, Gitlab, and more  launch, scale, and transform their businesses for the new era. We’ve gone from venture-backed startup to the public leader in our category.

 

But the opportunity ahead is 100x bigger.

 

As our customers are in the midst of transition, so is our platform. We’re evolving from a single, best in class product line, to a portfolio of applications, each with billion dollar TAMs. Our customers increasingly see us not as just a useful application, but as a mission-critical platform that serves as the core operating system for their business lines with recurring and flexible monetization models.

 

In this role you’ll get to

 

POSITION ZUORA AS A MARKET-LEADING MONETIZATION PLATFORM: Position Zuora as the only monetization platform for companies across multiple industries, and accelerate Zuora into a leadership position.

We are masters of positioning - ensuring our customers know how Zuora is a world-class monetization platform that helps them nurture and monetize subscriber relationships.

We nail our product launches, using innovation milestones as a mechanism for evangelizing the Subscription Economy’s resilience with our customers and other market influencers (industry analysts, etc).

We create mind-blowing content that communicates our story and makes our product shine.

 

EMPOWERED FIELD ARMY: Ensure our field army has the calm confidence that comes with knowing we have the best solution in the market. We aggressively go head to head with the world’s largest software companies - knowing that we alone can deliver the best Monetization Platform for recurring revenue.

We have a feedback loop that helps PMM tap into experiences in the field, digest, and use to iterate and improve our position.

We make best in class playbooks, collateral, customer stories and demos to drive our win rates.

We crush competition. We know how to position. We understand competitors’ weak spots.

We are the voice of our customers and field to Product, guiding Product to ensure our technology backs up our narrative and meets our customers’ critical needs.

 

NEW PRODUCT INTRODUCTIONS: Develop and lead clear New Product Introduction plans which translate product innovations within the Zuora Billing product line into solutions with repeatable customer buying motions that drive product adoption and revenue growth.

We work with Product Leaders to provide company-wide clarity on target customers (personas/ICP), their pain, and why they chose Zuora over alternatives.

We develop best-in-class messaging, content, and assets to arm the fie