Senior Marketing Lead

About Pair Team

Pair Team is on a mission to connect underserved communities to high quality care as a tech-enabled medical group focused on high-risk Medicaid and Duals patients. Their novel whole-person care model - social, clinical, behavioral - is quarterbacked by a multidisciplinary care team across their network of shelters, food pantries, and other community partners leveraging Arc, their proprietary care management platform. Pair Team is one of the largest providers of a high-needs case management benefit in California and on track to build the country's largest clinically-integrated network of community-based organizations. They have demonstrated an ability to engage a hard to reach patient population and address gaps in care, including a 56% reduction in ED visits and a 26% reduction in hospital admissions.

• Forbes: For Pair Team, Accessibility Is About Delivering Healthcare To Those Who Need It The Most
• TechCrunch: Building for Medicaid’s regulatory moment with Neil Batlivala from Pair Team
• Axios: Pair Team collects $9M for Medicaid-based care

About the Opportunity

As the Senior Marketing Lead you’ll help elevate our brand, streamline content marketing efforts, and maintain a strong digital presence. This role is ideal for a detail-oriented marketer with experience in content creation, website management, and CRM marketing automation. This role is an exciting opportunity to shape and strengthen Pair Team’s brand, engaging key stakeholders in the healthcare space to further our impact in the communities we serve.

This is a fully remote position reporting up to the Director of Marketing.

What You’ll Do

Marketing Collateral & Asset Management:

• Enhance and maintain marketing materials, including one-sheets, customized client materials, QR codes, and pitch decks.
• Ensure brand consistency across all marketing assets.
• Build scalable workflows for marketing asset creation and distribution.
• Support the integration of marketing materials into HubSpot, maintaining accuracy in tracking and reporting.

Content Marketing & Brand Support:

• Develop compelling blog posts, thought leadership content, and key messaging to support Pair Team’s mission and brand.
• Support in maintaining social media platforms with thought leadership and industry content
• Assist in planning, setting up, and executing webinars, ensuring seamless audience engagement.
• Manage and update company newsletters, website content, and communications to enhance brand visibility and engagement.
• Regularly update and maintain the company website

What You’ll Need

• 3-4+ years of experience in content marketing, website management, and/or digital marketing with an emphasis on healthcare
• Experience working in an early stage startup environment that is fast paced, complex, and has minimal barriers to make decisions (no “red tape”)
• Proficiency with Webflow, or similar platform(s)
• A strong knowledge of HubSpot for managing marketing assets, email campaigns, and tracking engagement.
  • Prior experience with GoogleAds is also a big plus!
• Experience in developing marketing collateral, including sales materials, pitch decks, and branded assets.
• Excellent written skills with the ability to craft compelling content.
• Highly organized with strong attention to detail and ability to manage multiple projects at once.
• Passion for Pair Team’s mission and a desire to support underserved communities.
• Ownership mindset – own driving results for the mission, business, and customer experience
• Strong collaboration skills with thought partners from network development, partnerships, growth, leadership, and people team.
• Passion for helping individuals experiencing complex chronic needs such as homelessness, severe mental illness, and substance use disorder

Our Values

• Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection.
• Embrace challenges: