Sr. Product Marketing Manager (Public Sector - SLED/FED)

WE ARE VERITONE 

We are driven by the belief that Artificial Intelligence is mankind’s greatest invention. It is the key to building a safer, more vibrant, transparent, and empowered society. We are determined to be an active contributor to shaping our future for the better. We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.

Veritone’s mission today is more important than ever. We’re here to democratize AI and enable every organization and every person with the power of AI. What started in 2014 with the idea of providing unified access to hundreds of cognitive engines through one common software infrastructure, evolved to the world’s first AI operating system, aiWARE, which orchestrates a diverse ecosystem of cognitive engines to power intelligent automation for both commercial and government organizations. As we progress, we will continue to move humans from “in” to “on” to “out of the loop” to help them accelerate workflows, save time and costs, and uncover new insights and opportunities.  You can view us at: www.veritone.com / www.veritoneone.com 

POSITION SUMMARY 

Reporting to the VP of Verticals & Growth Marketing, this role will also work closely with the Public Sector Sales, aiWARE and Services teams and should be familiar with the key business challenges and technologies that are enabling innovative new solutions (e.g., Artificial Intelligence, Machine Learning, Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and Generative AI).

WHAT YOU’LL DO 

Own Product Marketing Strategy for Public Sector 

• Understand our market, buyers, and competition to shape Veritone product story and narrative for public sector agencies including federal, state and local, education, and focus on law enforcement and public safety
• Craft, own, and evangelize our product value and benefits to convey the value of Veritone’s solutions, products, and services as they relate to our direct customers and partner ecosystem
• Create compelling, high-quality content for internal and external stakeholders targeted Public Safety or Federal stakeholders
• Develop strategic marketing plans to drive awareness, education, and evangelism for the entire portfolio with customers, prospects, media, analysts, and influencers
• Partner with Product Management to thread the operations portfolio throughout our platform and product messaging
• Execute on a solutions-marketing based approach and deliver integrated content that drives pipeline
• Influence the content strategy to ensure comprehensive and updated marketing assets and support integrated marketing campaigns
• Drive direct and partner product and solution launches, ensuring the field is enabled and other GTM teams can execute their launch tactics
• Work closely with the corporate marketing team to permeate product messaging across web and other customer-facing communication vehicles
• Support funnel growth activities, such as blog posts, press releases, SEO, campaigns, and technology events, by providing core messaging
• Present to Sales and customers at both internal and external events
• Benchmark and assess the impact of your work against key business metrics

GTM Strategy for Public Sector

• Lead the effort to develop our go-to-market strategy, enablement resource development and thought leadership strategy for our AI-native applications servicing Government, Legal and Compliance (GLC) verticals. Our GLC applications cover a broad spectrum from public safety to law enforcement agencies; use cases spanning from helping police departments identify suspects captured in video footage to assisting district attorneys to surface key evidence buried in terabytes of discovery. Our GLC applications are all built upon aiWARE, the world’s first operating system for AI. aiWARE orchestrates an expanding ecosystem of machine learning models to transform audio, video, and other data sources into actionable intelligence. 
• Insights: Create strategic insights into how we can impact potential customers. Collaborate with Product Management and Sales to develop targets, personas and insights.
• Strategic Positioning: Develop product positioning and messaging that differentiates our platform, tool, products and services in the market. You’ll work with the field, partners, and analysts to position our products not only on the high level but also around individual new technologies or features that we bring to market.
• Commercial Readiness: