Marketing Manager, Cinema

Job Details

Job Location: Peter Jay Sharp Building - Brooklyn, NY 11217Position Type: Full-TimeSalary Range: $70,720.00 - $73,549.00 SalaryJob Category: Marketing

Brooklyn Academy of Music (BAM) is a multi-disciplinary arts center located in Brooklyn, New York. For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas-engaging both global and local communities. With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.

 

The Marketing Manager, Cinema is responsible for advancing BAM's impact by promoting BAM's programming, with a primary focus on creating and implementing strategic partnerships and marketing initiatives for BAMFilm. This role will expand awareness of BAM's multi-screen cinema complex across Brooklyn and cultivate audiences while meeting revenue, strategic and engagement goals.

 

Essential Duties and Responsibilities:

• Participates in defining positioning, audience segmentation, and strategy for a mission-driven Film program
• Collaborate across the institution to ensure a welcoming, community-oriented space for cinema audiences
• Develop creative briefs and oversee all creative executions for events, promotions, and advertising (digital, print, outdoor, radio) and public-facing communications (web, email, social media, direct mail, flyers, onsite posters, signage, etc.) and establish project timelines
• Identify, develop, and nurture grassroots initiatives and relationships with third parties to authentically expand our reach and deepen connections with audiences.
• Cultivate relationships with distributors, publicists, and members of the cinema community; coordinates tastemaker receptions, and press screenings
• Generate social media content in partnership with the Social Media Manager to increase reach and engagement
• Make spending and spend mix decisions in consultation with the Director of Marketing and the Film Programming team to stay on budget and maximize return on investment
• Measure and analyze the effectiveness/return on investment of marketing efforts
• Represent BAM marketing with internal and external partners
• Keep informed of developments in the fields of film/cinema marketing, social media, digital marketing, not-for-profit management, and use this information to help BAM operate with initiative and innovation

Qualifications

 

• Bachelor's Degree and/or at least 2-3 years of marketing experience or in a closely related field
• Knowledge of the independent film and film festival industries
• Film festival background preferred
• Highly collaborative
• Excellent writing, communication, organizational, and interpersonal skills
• Proficiency with Microsoft Office: Outlook, Word, Excel
• Experience with ticketing software (Tessitura preferred)
• Knowledge of basic accounting principles and comfortability working with numbers
• Ability to track and accomplish multiple projects simultaneously and in a timely manner
• Ability to work remote and in-person

 

Compensation: The salary range for this position is $70,720 - $73,549 per year. The role is represented by Local 2110 and will be paid in accordance with the BAM/UAW Local 2110 Collective Bargaining Agreement. This position is full-time, exempt, and eligible for benefits. BAM provides a comprehensive benefits package including medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, and BAM-related benefits, including access to BAM's fantastic programming.

 

 

Working conditions: Administrative Work (Category 1):

• The employee sits most of the time yet may occasionally move around the office, uses fingers and hands, engages in frequent oral communication, and has close visual acuity to perform activities such as viewing a computer and preparation of data and figures.