Email Marketing Manager

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.

We are seeking an Email Marketing Manager to architect, execute, and optimize new acquisition and existing customer-based email campaigns, automations, newsletters, and promotional campaigns.
 

Reporting to the Sr. Director of Demand Generation within the Demand Generation team, the Email Marketing Manager will work closely with internal stakeholders across the organization to drive best-in-class email marketing activities.

The ideal candidate will be a self-starter who is comfortable taking on new challenges and learning new processes and technology quickly. They will be detail-oriented, responsive, solution-oriented, and able to process multiple workflows at once while still meeting agreed upon timelines.

Responsibilities

• Manage email marketing channels and campaign activation, including identifying requirements, crafting email copy, partnering with internal teams for email design templates and graphics, testing, launching, and reporting

• Partner with Marketing teams to ensure on-brand, relevant messaging that’s tailored to appropriate audience segments

• Build new customer acquisition and existing install-base email automations that support various levels of the buying stages and drive awareness, engagement, and revenue for multiple markets

• Create A/B test email templates and calls-to-action that align to recipient preferences and optimize engagement

• Analyze, report on, and optimize against key metrics including open rates, CTRs, revenue influence, and engagement activities

• Manage communications pre- and post- presence at live events, ensuring straightforward onboarding and informed handoff to Sales

• Maintain a project timeline and track deliverables within our project management tools to ensure on-time delivery of email marketing activities

• Communicate email campaign updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep activities on track

• Drive various types of email marketing activities, including but not limited to nurture sequences, re-engagement series, live event follow-ups, and newsletters across multiple markets

• Track email best practices, industry trends, and make proactive recommendations on how best to increase deliverability and engagement in email channels

Requirements

• 4+ years experience in email marketing

• Successfully run email marketing campaigns across multiple product lines

• Excellent writing skills and able to package up content in a compelling way that engages new and existing customers

• Experience working with Marketo or similar, Salesforce, and project management tools (e.g. Wrike) to drive operational efficiency; Experience with BI tools a plus

• In-depth experience and comfort with uncovering, utilizing, and benchmarking email marketing analytics tied to event promotions, nurture sequences, newsletters, and other channels

• Experience managing email marketing efforts in support of live event (tradeshow / conference) activations

• Creative, innovative, and resourceful problem-solver with a positive, get-it-done attitude

• Ability to work within a highly-collaborative, fast-paced, and cross-functional team

• Ability to find solutions in an ever-changing environment with competing priorities

• Excellent communication, presentation, time management, and project management skills

• Wanting to learn new skills, proactively provide new ideas, and grow within a marketing organization

• Comfortable working in a remote environment and connecting on camera regularly with peers

Compensation

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Base pay is one part of the Total Package that is provided to