Global Brand Lead - RSV

The Role: 

The Global Brand Lead for RSV Vaccines will drive Moderna’s efforts to redefine prevention in the RSV landscape, leading the global commercialization strategy for a portfolio poised to address critical unmet needs in respiratory health. This high-impact role will drive alignment across global and regional markets, ensuring best-in-class launches, innovative lifecycle management, and enduring market leadership. Partnering with cross-functional teams, the Global Brand Lead will shape the global positioning, messaging, and go-to-market strategies to resonate with diverse priority populations, including the elderly, maternal, and infant segments. Leading a lean, high-performing team, this role combines strategic vision with hands-on execution to establish Moderna as a leader in respiratory health and deliver transformative outcomes in a highly dynamic, competitive market.

Here's What You’ll Do:

• Global Commercialization Strategy:

• Develop and lead the global commercialization strategy for Moderna’s RSV vaccine portfolio, ensuring alignment with Moderna’s vision, priorities, and market opportunities.

• Drive strategic alignment across priority global markets, including the U.S., Europe, and key emerging regions.

• Serve as the single point of accountability for launch readiness in key markets and provide launch support for top 10 markets as needed

• Market Collaboration and Launch Leadership:

• Partner with key global markets to co-create launch and commercialization strategies through regular strategy reviews, tailored resource development, and knowledge-sharing forums, ensuring successful execution in both pre-launch and post-launch phases.

• Lead the development and delivery of global tools, campaigns, and resources, such as best practice playbooks and modular content, to empower local market success while maintaining consistency with global strategies.

• Lead and provide direct launch support to key markets during critical phases to ensure readiness and adaptability.

• Positioning and Messaging

• Lead the development of global product positioning, messaging platforms, and core HCP and patient-facing materials for Moderna’s RSV vaccines.

• Collaborate with regional and local teams to co-create impactful and tailored campaigns that reflect market needs and insights.

• Team Leadership and Talent Development:

• Build, lead, and inspire a high-performing global brand team, ensuring the team has the capabilities and mindset to drive success.

• Foster a collaborative and agile culture, empowering team members to excel in a dynamic and fast-paced environment.

• Cross-Functional Collaboration:

• Partner closely with Clinical Development, Medical Affairs, Market Access/HEOR, CMC, and RWE teams to align on program strategies and key deliverables.

• Serve as Commercial Lead on product development team ensuring key commercial input is provided at all stages of the development process to optimize commercial competitiveness

• Ensure effective input and collaboration with local and regional commercial teams to address market-specific opportunities and challenges.

• Lifecycle Management and Innovation:

• Shape and drive lifecycle management strategies to maximize the long-term value of the RSV vaccine portfolio, including addressing age-specific needs (e.g., elderly, maternal, infant).

• Identify opportunities for innovation, including market expansion, seasonal demand management, and competitive differentiation.

• Performance Monitoring and Strategic Insights:

• Leverage advanced analytics and market research to monitor market performance and inform adjustments to global and regional strategies.

• Ensure robust feedback loops between global and local markets to address evolving dynamics and unmet patient and stakeholder needs.

Here’s What You’ll Need: 

• Minimum Requirements:

• Advanced degree (MBA, PharmD, or MD) required.

• At least 12 years of progressive experience in biopharmaceutical marketing, commercialization, or related roles, with significant experience in product launch and lifecycle management.

• Proven leadership experience, including managing high-performing teams and delivering results in a global, matrixed environment.

• Strong expertise in developing global commercialization strategies, positioning, and patient campaigns.

• Demonstrated ability to partner with regional and local teams to align global strategies and drive execution.

Here’s What You’ll Bring to the Table: 

• Preferred Qualifications: