Email Marketing Specialist - Corporate (Las Vegas)

JOB SUMMARY:

The Email Marketing Specialist is responsible for providing overall support for Email Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, trigger communications, lifecycle marketing and promotional campaigns.

KEY JOB FUNCTIONS:

• Execute email communications
• Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines
• Provide suggestions/improvements to your own work as well as other team members’ work
• Develop and demonstrate subject matter expertise in assigned email campaign type
• Execute complex emails/campaigns
• Establish relationships with key property contacts
• Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
• Execute flawless QA
• Lead 5 or more projects each year while being involved in a minimum of 3 other projects
• Support all training efforts including the creation of training documentation
• Perform all other related and compatible duties as assigned

EDUCATION and/or EXPERIENCE:

• Bachelor’s degree in Marketing, Business, Communication or related field. Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.

QUALIFICATIONS:

• Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Experience with Exact Target/Salesforce Marketing Cloud or other ESP
• Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
• Strong email-related HTML experience required, web design experience preferred
• Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool
• Proficiency in AMP script or other scripting language to create variations with a single email
• Ability to write and execute SOQL queries and/or understanding of database querying
• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
• Superior communication, writing, presentation, and follow-up skills
• Evidence of learning quickly and ability to build on existing business foundations
• Excellent time and project management with exceptional attention to detail
• Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team
• Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
• Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.
• Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and/or product development.
• Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment.
• MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.

WORK ENVIRONMENT:

• Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.
• Must be able to work in a fast-paced environment

 

Disclaimer: This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Caesars Entertainment reserves the right to make changes to the job description