Associate Manager, Consumer Products Marketing & Franchise

Job Title:

Associate Manager, Consumer Products Marketing & Franchise

Requisition ID:

R026589

Job Description:

Job Title: Associate Manager, Consumer Products Marketing (Temporary)
Reports to: Sr. Director, Licensing (AB) & Head of Partner Marketing (XGS)

Location: Santa Monica, CA

Position Overview

We are seeking a dynamic and detail-oriented Associate to manage consumer products franchise coordination, partner marketing and go-to-market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines, ensuring brand integrity across merchandise launches, direct-to-consumer platforms and other activations, and developing go-to-market strategies. The ideal candidate will bring a blend of project management, marketing and creative sensibility, and operational rigor to support our expanding program.

This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.

Position Summary

Marketing Planning & Execution

• Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L team

• Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines.

• Develop and execute franchise-specific marketing plans across digital and physical, including social, e-commerce, and other activations.

• Support global go-to-market planning and long-lead commercial strategies in partnership with the category,  DTC and collabs teams.

Call of Duty / Activision Franchise Coordination

• Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)

• Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives.

• Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.

• Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies.

Project & Partner Management

• Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate

• Track and report KPI’s for campaign performance, partner engagement, and creative throughput.

Detailed Responsibilities

• Partner Marketing

  • Manage day-to-day relationships with Licensees for product marketing, social marketing, public relations, creative marketing, etc.

    • Review and approve all marketing plans and provide strategic input

    • Collect impressions, impact metrics for our top campaigns every quarter

    • Maintain XGS team quarterly launch calendar

    • Route all creative campaigns, social, web, creative posts for approval through appropriate marketing teams

  • Downloadable Content Strategy

    • Maintain and track all DLC requests for all franchises  (WoW, DIV, HS, COD)

      • Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.

  • Retail Strategy

    • Support Retail Business Development Manager with materials across AB inclusive of presentation decks, talk tracks, assets, DLC, and franchise updates to help guide retail planning and strategy

    • Sync with RBDM and category team on a recurring basis

  • Build relationships with Battle.net, social, community teams across all franchises

    • Set up quarterly in-person meetings to build relationships

• Franchise Coordination

• Call of Duty Franchise POC

  • Schedule monthly meetings with the business leads

    • Prepare and maintain quarterly updates to present

  • Schedule bi-weekly meetings with Brand/Social teams

  • Attend weekly creative approval meetings

  • Attend weekly legal approval meetings

  • Schedule monthly meetings with Studios as needed for game updates

    • Prepare and summarize game updates via emails/decks and send to team

  • Maintain C