Associate Director, Content Strategy (Healthcare)

Location: This position is remote within the United States.

Associate Director, Content Strategy (Healthcare)

About Content Strategy

At Huge, we see content as the cornerstone of building meaningful connections between brands and users. Our approach focuses on creating intelligent, user-centered content ecosystems that drive trust, credibility, and long-term value. Whether designing content that seamlessly integrates into the core digital experience or developing broader content marketing initiatives that resonate across diverse platforms, we prioritize relevance, impact, and engagement. Huge recognizes that in today’s landscape, content is more persuasive than advertising alone, and enables brands to provide ongoing—and better targeted—guidance to users over time.

Job Description.

Huge is seeking an Associate Director, Content Strategy to drive innovation and excellence within the dynamic healthcare sector. This pivotal role requires a strategic thinker who is an expert in leading the development and execution of scalable content strategies integral to designing seamless content ecosystems.

As a Content Strategy expert, you must possess a deep understanding of the complexities unique to the healthcare category and demonstrate a proven ability to map and optimize the patient journey across key digital touchpoints. As an Associate Director, you’ll lead projects that help our clients maximize the value of their content—identifying opportunities, defining strategies, and creating actionable roadmaps to achieve their goals by directly supporting their primary service lines, such as primary care, cardiology, and women’s health. 

Your work will go beyond structuring content; you’ll ensure it aligns with patient needs and transforms a complex journey into a simple and intuitive experience- getting patients to the right information when it matters most. 

What you’ll be doing. 

• Lead content audits and drive end-to-end efforts in information architecture, content modeling, and taxonomy development for large, complex healthcare digital ecosystems.
• Define a roadmap for how an organization can improve its content effectiveness and governance, including assessing organizational readiness.
• Research and analyze content across multiple channels to identify patterns and issues.
• Lead workshops and interviews on content requirements and needs with mid- and senior-level clients.
• Act as a subject matter expert for our internal team and a trusted advisor for day-to-day and senior clients.
• Identify, prioritize, and sell large-scale content opportunities at the project and product levels.
• Identify migration strategies for content across products and partner with engineers and technologists to plan and implement content migration(s).
• Collaborate with technologists, business analysts, and product managers on Huge and client teams to recommend appropriate content systems for projects. 
• Make technical content recommendations to enable personalization and optimize internal search.
• Consult internal teams and clients on content governance, including workflow definition, communications and socialization, decision frameworks, and platform training and coaching.

What we’d like to see.

• 8+ years leading content strategy, digital strategy, or a related field, with significant experience in an agency, consulting, or client services environment.
• Deep understanding of how healthcare audiences search, navigate, and make decisions. From patients exploring care options to providers seeking clinical resources.
• Experience bringing simplified, intuitive navigation to life that aligns with user priorities.
• Deep experience driving user-centered content structures informed by research methods like card sorting and tree testing.
• Scalable frameworks that evolve with the health system’s services and growth.
• Proven track record of leading AI-driven content initiatives, including Conversational AI and Generative AI applications.
• You understand the nuance between deterministic and generative AI. 
• Strong strategic thinking with the ability to translate complex AI capabilities into actionable content strategies.
• Expertise in technical aspects of content strategy, including tagging structures, information architecture, and taxonomy design.
• Experience leading large-scale redesigns or e-commerce projects, with a focus on user-centric content strategies.
• A data-driven mindset, combining qualitative and quantitative insights to prioritize and refine content strategies effectively.
• Excellent client-facing communication skills with a knack for storytelling and clear articulation of technical con