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Senior Account Executive, B2B
Interdependence Public RelationsUKRemotefull_timeVerifiedPosted 18 Nov 2024
About the role
Who We Are
Interdependence is the most effective, innovative, and optimized public relations, communication, and integrated marketing solutions firm. Powered by proprietary technology, we serve brands, CMOs, founders, and entrepreneurs to enhance the quality of their businesses and their lives. We have nearly 100 full-time team members across the country and are rapidly growing. Interdependence was named "One of America's Best PR Agencies" by Forbes.
At Interdependence, we have an unwavering commitment to fostering a collaborative and performance-driven work environment. Employees are encouraged to innovate and share ideas openly and are provided with ample opportunities for professional growth. Our focus on work-life balance ensures a healthy and fulfilling lifestyle, while our dedication to delivering exceptional results for clients across various industries – including consumer brands, travel, entertainment, tech, B2B, healthcare, and professional services – instills a sense of pride and accomplishment in every team member. With a dynamic and inclusive culture that values diversity of thought and fosters creativity, Interdependence stands as a beacon of excellence.
Position Overview:
As a Senior Account Executive, Technology, you will be an essential part of our team, actively pitching to the media, building strong media relationships, and delivering strategic PR initiatives for our technology clients. You thrive in a fast-paced environment, demonstrating both creativity and strategic thinking. Your role will include handling day-to-day PR tasks while also contributing fresh ideas and helping clients find and create newsworthy moments, even when the narrative isn’t obvious.
Key Responsibilities:
- Media Relations: Actively pitch and secure top-tier media coverage across technology and B2B trade outlets, including bylines, editorial calendar (ed cal) placements, and thought leadership opportunities.
- Client Strategy & Execution: Collaborate with clients to develop and execute strategic PR plans, offering creative and innovative approaches to tell compelling stories. Assist in crafting narratives for deep tech, startup, and enterprise-level technology companies.
- Creative PR Thinking: Think beyond traditional PR tactics to uncover unique angles, positioning stories that stand out. Maintain a proactive approach in identifying media opportunities, even when the landscape is challenging.
- Core PR Skills: Demonstrate strong skills in media list building, pitch writing, monitoring, reporting, and delivering client-facing updates. Stay on top of trends and provide clients with timely, relevant insights.
- Leadership & Collaboration: Support junior team members as needed and contribute to a positive team environment. Display leadership qualities, such as asking the right questions and driving projects forward with urgency.
- Industry Expertise: Have a strong understanding of trade media, particularly in B2B technology, startup, and deep tech sectors. Experience in climate tech is a plus, as we are expanding in this area.
- Curiosity & Hustle: Bring a sense of urgency, curiosity, and the drive to go above and beyond in serving clients and securing impactful results.
Qualifications:
- 3-5 years of experience in public relations, with a focus on technology, B2B, or related sectors.
- Proven track record of securing media coverage and building strong relationships with reporters, editors, and influencers in the tech space.
- Strong strategic thinking abilities with a creative mindset for finding unique angles and storytelling opportunities.
- Solid experience with the core PR tasks: building media lists, writing effective pitches, monitoring coverage, and reporting on results.
- Ability to think on your feet, ask insightful questions, and make decisions that drive client success.
- Familiarity with tech trade media, editorial calendars, bylines, and the startup/entrepreneurial ecosystem.
- Experience with climate tech is a bonus, as we are rapidly growing in this area.
- Excellent written and verbal communication skills; client-facing experience is essential.
- A proactive, curious, and driven mindset with
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