Senior Manager, Customer Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Job Summary:

As a key member of the Customer Marketing team, the Senior Manager, Customer Marketing will lead the development and execution of strategic programs that highlight customer success, amplify advocacy, and showcase the value our solutions deliver. This highly collaborative role will serve as the bridge between Sales, Marketing, and Customer Success to craft and execute compelling customer videos, web stories, and use cases across launches, events, and webinars. The ideal candidate will help shape the narrative, create impactful customer stories, and drive customer-centric success.

Key Responsibilities

Customer Story Development:

• Identify and collaborate with customers to craft compelling case studies, testimonials, and use cases that demonstrate the impact of our solutions.

• Work with the creative and content team to develop best-in-class multimedia assets such as videos, blogs, and presentations that highlight customer success.

Strategic Account Management:

• Build and manage a robust customer reference program with strategic accounts, ensuring a diverse pool of advocates across industries and use cases.

• Own the launch of customer stories from creation to promotion showcasing the value of each story by analyzing launch activities and results.

Customer Programs:

• Develop compelling programs that encourage customers to share their experiences and recommend the brand. 

• Partner with marketing teams to proactively plan and support in-person and online events that highlight the voice of the customer. 

Cross-Team Collaboration:

• Partner with Sales, Marketing, and Customer Success to build a robust pipeline of customer stories 

• Collaborate with growth marketing, social media, public relations, and content teams to create customer-focused content, including paid and organic social, blog posts, ebooks, and more. 

Reporting:

• Track key metrics and provide insights on the overall success of customer story programs and launches. 

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field

• 5+ years of experience in customer marketing, storytelling, or a related role

• Strategic thinker that can see beyond the day-to-day to balance reaching marketing goals, telling compelling stories, and creating strong customer relationships 

• Proven track record of creating impactful customer stories and managing advocacy programs

• Demonstrated proficiency in program management, with a focus on efficient execution and timely delivery.

• Strong communication and storytelling skills, with the ability to craft narratives that resonate with diverse audiences

• Experience with marketing automation tools, CRM platforms, and multimedia content creation

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicant