Product Marketing Manager

Company Description

Vention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's online-first manufacturing automation platform (MAP) enables its clients to design, automate, order, and deploy manufacturing equipment directly from their web browser.

Vention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and is used in over 3,000 factories on 5 continents. As one of Canada’s Most Admired Cultures and Great Place to Work, we are a performance driven culture that cares deeply about happiness. We like ambitious goals, facts & data, and constructive debates. But at the same time, we know that we can’t repeatedly push ourselves if we are not surrounded by an uplifting and caring work environment. Those two sides of our culture, feed each other and are safeguarded with the same level of attention. Our values & principles include: 

• We make our clients successful - we do what’s right for our customers, even when it makes our roles more challenging.
• We execute and deliver - we set ambitious goals for ourselves and are energized about meeting them.
• We debate, then commit - we challenge our own perspectives and ideas in pursuit of the best solutions.
• We innovate to inspire - we value innovation in products, user experiences, and business practices.
• We collaborate to achieve more - we work as one team to achieve more than we would on our own.
• We empower our people to reach their full potential - we hold ourselves to high standards but know when to celebrate progress & achievements

Job Description

As part of the marketing team and reporting to the Vice President of Brand and 
product Marketing, you will be responsible for product marketing related to the 
Vention platform and applications, from a messaging and positioning point of view to 
executing launch campaigns. This position has one direct report: a product marketing
specialist. We are looking for someone who wants to build the product marketing 
function in a fast-growing environment.  More specifically, you will:

Product Marketing

• Lead product marketing for Vention core software products (i.e., MachineBuilder, MachineLogic, MachineCloud, MachinePortal, etc.), and applications - including technical messaging, value proposition positioning, takedown statement, etc.
• Define and execute a go-to-market strategy for new applications and software/feature launches, including target audience, channel selection, campaign format, co-marketing opportunities, and planning to make the launches pertinent all year long.
• Develop a clear product strategy that aligns with the company's overall goals and objectives, ensuring the product meets customer needs and drives business growth.
• Lead “Marketing” deliverables of the TMP process for new software/feature and application launches.

Product Management and Competition

• In collaboration with Product Managers, maintain competitive intelligence on competitor’s products and their evolving go-to-market strategies. Also, stays updated on industry developments, competitor activities, and customer feedback to inform product decisions.
• Working closely with Sales stakeholders, benchmark and provide pricing guidance for Vention’s Saas and applications offering to the organization. 
• Support Annual Product Roadmap, and Quarterly Product Review (QPR), bringing market intelligence and feedback to new product investment decisions.
• Work with brand marketing to support the Analyst Relation playbook, educating the market on Vention's platform, application, and product offerings.

Marketing Communications

• Act as a technical authority within the marketing team, providing input and reviewing copywriting, visual selection, etc.
• Suggest asset types per launches (ex: carrousel, photos, videos) and ensure proper exécution. 
  •    Support various brand, event, and content initiatives, bringing product and industry expertise forward.
  •    Strong analytical skills to understand and identify patterns, conclude on AB testing, and leverage user feedback to optimize the product and improve user experience continuously.
  •    Cross-functio