Digital Marketing Manager

PPG is seeking a Digital Marketing Manager to join our Digital team! You will lead the Digital Marketing Center of Excellence (COE), supporting the evolution of global B2B marketing into a data-driven, scalable growth engine.

This role defines and leads the strategy, operating model, and execution of digital marketing, with a strong focus on Salesforce Marketing Cloud (SFMC), demand generation, and performance marketing to drive measurable pipeline impact across global business units.

Blending strategy, operations, and hands-on execution, you will standardize best practices, enable advanced demand generation, and embed AI-powered marketing capabilities across the organization. You will report to the Director of Digital Product and Marketing.

Key Responsibilities

Digital Marketing COE Leadership

• Lead PPG's Digital Marketing Center of Excellence, setting a clear vision for scalable, data-driven marketing operations across U.S. and European business units.
• Design, implement, and continuously refine B2B demand generation processes, with particular emphasis on account-based marketing (ABM) and lifecycle/nurture programs.
• Act as an enterprise vantage point - identifying recurring execution challenges, tooling gaps, and process inefficiencies - and translating insights into concrete improvements.
• Develop standards, frameworks, and playbooks that improve consistency, speed, and effectiveness while allowing flexibility for business-unit needs.

Strategic Vision & Data Driven Marketing

• Define and execute a global digital marketing strategy grounded in data, customer insights, and business objectives.
• Build a performance driven culture, leveraging KPIs, attribution models, and ROI tracking.
• Translate analytics into actionable insights and executive level storytelling to demonstrate marketing impact.

Salesforce Marketing Cloud & Demand Generation

• Lead SFMC strategy, adoption, and execution across multiple business units.
• Provide strategic direction and oversight of SFMC execution, partnering with technical and campaign teams.
• Design and scale automated customer journeys (lead nurture, lifecycle, ABM).
• Standardize lead management processes (scoring, routing, SLAs) in alignment with commercial excellence.
• Establish governance, best practices, and enablement to drive platform adoption and data integrity.
• Partner with IT and CRM teams to ensure integration and scalability.

Marketing Operations, Analytics & Performance

• Oversee marketing operations by managing and guiding teams executing campaigns, workflows, and governance processes.
• Manage and optimize the marketing technology stack (SFMC, CRM, DAM, CMS).
• Build and scale analytics frameworks and dashboards for marketing-to-revenue visibility.
• Drive continuous optimization through performance insights and test-and-learn approaches.

AI-Powered Marketing

• Identify and scale AI-driven marketing capabilities (personalization, content, predictive insights).
• Evaluate, pilot, and scale AI use cases with measurable impact on campaign performance, efficiency, or personalization.
• Embed AI into campaigns, analytics, and customer journeys.

Qualifications

• 5+ years in B2B digital marketing or marketing operations
• Experience leading COE or global marketing operations
• Strong expertise in Salesforce Marketing Cloud and CRM
• Deep experience in demand generation and lead management
• Proven ability to drive data-driven decisions and influence stakeholders
• Experience with indirect influence across functions, regions, and seniority levels.
• Experience supporting enterprise-scale Salesforce implementations.
• Familiarity with AI-powered marketing tools or pilots in a B2B context.
• Background in complex B2B, industrial, or manufacturing environments, preferred.

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us: 

PPG: WE PROTECT AND BEAUTIFY THE WORLD™ 

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. 

The PPG Way 2030  

We are customer champions 

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fas