Marketing Manager (Toro Snow) - The Toro Company

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Who Are We?     

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career. 

With strong divisional growth, the Residential and Landscape Contractor (RLC) division is seeking a Marketing Manager who will lead Toro’s snow product platforms for the North American market and drive category expansion opportunities across the Residential Landscape Contractor division. You’ll manage customer-focused product portfolios, built from strategic market intelligence, to achieve and exceed divisional growth, market share and profitability goals. A strong candidate has a blend of demand generation and marketing 
experience, along with retail, product and P&L knowledge.

What Will You Do?  

In order to grow and build a successful career with The Toro Company, you will be responsible for the following responsibilities:

​​​​• Own the category business plan for assigned snow product platforms, including pricing strategy, portfolio mix, margin targets, and SKU-level profitability.
• Develop and execute multi-year and annual business category plans that achieve financial, sales, share, inventory, warranty, and other agreed-upon measurement targets.
• Direct retail and channel promotional strategy through pricing models, regional analysis, and competitive marketplace intelligence, ensuring alignment with divisional priorities.
• Effectively present recommended objectives, strategies, action plans, and business policies to the division management team and influence decision-making.
• Partner with brand management to prepare marketing collateral, key claims, and consumer language related to promotions, advertising, public relations, digital campaigns, and trade shows.
• Provide complete P&L leadership and ownership for assigned product categories, making data driven decisions to optimize revenue, margin, and investment.
• Lead cross-functional teams (including product management, sales, finance, operations, and customer care) for product launch and lifecycle management efforts.
• Build and maintain strong relationships with key channel partners, including OPE dealers, OPE distributors, mass retailers, and online partners, to support category growth.
• Partner with other professional product categories to leverage synergies, support successful product launches, and ensure aligned sales channel execution.

• Travel expectation: 15-25% business and customer meetings, events or similar (mostly domestic

What Do You Need?  

To be considered for this role, an individual should meet the following minimal requirements:  

 ​• 7–10 years of progressive marketing experience, including digital marketing and/or product/category management, demonstrating increased scope and responsibility.
• Bachelor’s degree required, ideally in Marketing or Business; MBA preferred.
• Demonstrated experience managing a significant product category with full P&L responsibility.
• Proven success in go-to-market commercialization with experience leading major launch efforts for new products; preference given to candidates with consumer products experience.
• Significant channel management experience working closely with various end-customer facing sales teams and retail partners.
• Thorough understanding of the