Digital Marketing Specialist

The Digital Marketing Specialist is responsible for ideating, implementing, and tracking marketing campaigns that promote the company’s products via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company’s website or social media channels. The ideal candidate is a data-driven and strategic team player who enjoys rolling up their sleeves to get hands-on to drive great outcomes quickly and effectively.

• Identify, create and execute digital marketing strategies including SEO/SEM, email, display, programmatic and Amazon advertising
• Monitor campaign performance, analyze metrics, and prepare detailed reports to measure success and inform future strategies
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to ensure cohesive marketing efforts and alignment with key initiatives
• Develop and execute email marketing campaigns to nurture leads and maintain customer relationships
• Develop relevant content to support marketing initiatives
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Keep up-to-date with the latest trends, tools and best practices in digital marketing, demand generation and measurement
• Use Salesforce and CRM tools to manage and analyze customer interactions and data to improve business relationships
• Manage Online Reputation: Monitoring and managing the company's online reputation, including handling reviews and customer feedback
• Brainstorm new and creative growth strategies
• Allocate and manage the digital marketing budget effectively to maximize ROI
• Coordinate with content creators to ensure high-quality, relevant, and engaging content across digital platforms