Senior Sales Leader, Mortgage

About Fello:

Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market.

With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.

About You:

You’re a seasoned mortgage expert and sales leader who’s excited to be on the ground floor of something big. You know how to close deals—but more importantly, you’re ready to build the machine that closes them at scale. You’ll personally own the full sales cycle from day one—prospecting, demos, negotiations, and contracts—while playing a critical role in shaping the go-to-market strategy, messaging, and sales playbook.

As the first hire on the mortgage sales team, you’ll be responsible for building the mortgage revenue engine—identifying high-value prospects, leading demos, closing deals, and laying the foundation for long-term growth. You’re energized by early-stage momentum, comfortable operating with autonomy, and motivated by impact and ownership.

You Will:

• Own the entire sales cycle—from outbound prospecting to closing—for our new mortgage SaaS product launching in early Q2.
• Identify, qualify, and pursue new business opportunities with lenders, mortgage companies, and broker partners.
• Deliver engaging, high-impact demos that clearly communicate our value and differentiation.
• Develop and refine sales messaging, outbound campaigns, and pipeline strategies.
• Collaborate closely with Marketing, Product, and Customer Success to ensure alignment across the funnel.
• Provide customer feedback and market insights to shape the evolution of our mortgage product.
• Establish repeatable sales processes and playbooks to scale mortgage sales over time.
• Eventually help hire and lead a growing mortgage sales team as we scale.

You Have:

• 3+ years of experience in SaaS sales, within the mortgage tech space is a must.
• 5+ years of mortgage leadership experience.
• A proven track record of exceeding quota and closing net new revenue.
• Experience selling to mortgage lenders, brokers, or financial institutions.
• Strong presentation, storytelling, and discovery skills.
• Deep understanding of the mortgage space—trends, pain points, and key players.
• A builder’s mindset: you thrive in early-stage environments and know how to operate with autonomy.
• Familiarity with CRM tools (HubSpot preferred) and outbound sales tactics.
• Hunger, hustle, and high standards—you’re results-driven and don’t wait for others to show you the way.

Our Benefits:

• Competitive Compensation: Attractive salary and benefits package.
• Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
• Professional Growth: Opportunities for career advancement and professional development.
• Health & Wellness: Comprehensive health, dental, and vision insurance plans.
• Paid Time Off: Generous PTO and paid holidays to recharge and relax.
• Collaborative Culture: A supportive team environment that values innovation and collaboration.
• Equity Options: Opportunity to own a part of Fello and share in our success.
• Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.