Product Marketing Manager, Medical Society Journals

LOCATION: Hybrid: Philadelphia PA office only – 8 days a month in the office.   

OVERVIEW

Wolters Kluwer is seeking a dynamic Product Marketing Manager to lead strategic marketing for a portfolio of scholarly medical research journals. In this role, you will be the primary marketing strategist and account owner for your journal portfolio, driving end-to-end marketing programs that increase author engagement, readership, and revenue across both subscription and open-access titles. A particular focus of this position is nurturing society partnerships and managing key account relationships with medical societies who own our journals, ensuring that our marketing strategies align with each society’s goals and deliver mutual success.

RESPONSIBILITIES

Strategic Marketing Planning and Execution

• Develop and implement marketing plans for a diverse portfolio of scholarly journals, each with unique audiences and goals. This includes defining marketing strategies that drive key outcomes – increased manuscript submissions, higher article usage, and subscription or Open Access revenue growth – in line with both Wolters Kluwer’s objectives and society partner expectations.
• You will manage the annual planning cycle (setting objectives, crafting campaigns, and forecasting results) and adjust tactics based on performance data throughout the year.

Society Partnership and Key Account Management

• Serve as the primary marketing liaison to society partners within a number of medical specialties guiding joint marketing strategies and ensuring exceptional service for these key accounts.
• Collaborate closely with society leadership and staff and journal editorial teams to understand their priorities, then craft tailored marketing programs that support society editorial initiatives and journal growth while amplifying membership. This includes leading regular planning meetings and business reviews with each society, delivering annual marketing plans and performance reports, and responding to partner feedback to strengthen the partnership. Your relationship management helps maintain high client satisfaction and renewal of society contracts.

Integrated Campaign Management

• Plan and execute multi-channel marketing campaigns and events that raise journal visibility and engagement.
• Coordinate promotional activities across email marketing, content marketing, social media, search/SEO, and conferences to reach target authors, researchers, and readers globally. Campaign responsibilities include crafting messaging (e.g. author-focused value propositions), overseeing creative development (with in-house designers or freelancers), and scheduling communications (such as specialty e-newsletters, “hot topic” alerts, and social media posts).
• Represent your journals at key medical conferences, designing promotional materials, coordinating event presence, and engaging directly with attendees to promote the journals.

Budgeting and Operations

• Manage promotional budgets and campaign calendars for your journals, ensuring efficient use of marketing resources to achieve maximum ROI.
• Forecast and track marketing expenditures, adjusting allocations based on campaign performance, and ensure all activities stay within budget.
• Ensure marketing materials and activities adhere to either Wolters Kluwer or society brand guidelines and quality standards, exhibiting strong attention to detail and timely delivery.

Cross-Functional Leadership

• Collaborate closely with cross-functional teams to execute marketing initiatives.
• Work with Publishing teams to align editorial/product strategy, with the Central Marketing to produce effective collateral and digital assets, and with Production and Operations teams to coordinate content promotions.
• Strong communication and influence skills are essential, as you will lead marketing discussions with journal editors, internal stakeholders, and external partners, ensuring everyone is informed and engaged in the marketing efforts.

Data Analysis and Performance Optimization

• Track and analyze key marketing metrics, such as email open/click-through rates, circulation trends, usage statistics, manuscript submission volume, and subscription sales, to gauge campaign performance and overall journal health.
• Prepare regular reports for stakeholders (internal leadership and society partners) that highlight marketing ROI and impact (e.g. how campaigns contributed to increases in usage or submissions).
• Recommend and implement data-driven adjustments to strategies and tactics for continuous improvement. The role expects a proactive approach to experimenting with new ideas (A/B testing content, exploring new channels) and embracing industry