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Brand Manager Incontinence Benelux

Paul Hartmann AG
The Netherlandsfull_timeVerifiedPosted 6 Mar 2025

About the role

<p> </p> <p><span>At HARTMANN, we’re all in to help, care, protect and grow. We support healthcare professionals, that they can focus on what really matters: to positively impact people´s life. We realize solutions that make a difference. And with your commitment you can grow on your job every day. At HARTMANN we believe in the difference you can make.</span></p> <p> </p> <p><span><span><span>Join our team as</span></span></span></p> <p><span><span><span>Brand Manager Incontinence Benelux </span></span></span></p> <p><span><span><span>NLD-Nijmegen, BEL-Saintes</span></span> </span></p> <p> </p> <p> </p> <p><span>We are looking for a creative, enthusiastic, and result‐oriented Brand Manager Specialized in Incontinence products for the Benelux. You will report to the Sales &amp; Marketing Director Benelux. </span></p> <p> </p> <p><span>You are responsible for the optimal development of the entire product range. This in close cooperation with the Marketing colleagues, with the Business Units and with the Head Office in order to achieve the set objectives.</span></p> <p><span>In this position you gather and share knowledge about the market, the customers and the competition; you follow trends and developments and come up with proposals to quickly respond to changes and opportunities. </span></p> <p><span>In the international dynamic Hartmann organization, you are open to change and contribute to the development of our (Marketing and Sales) organization.</span></p> <p> </p> <p><span>This role is a great opportunity for a passionate professional willing to invest, develop her- himself as Brand Manager within an international environment (homeworking possible up to 2 days per week).</span></p> <p> </p> <p><span>The Brand Manager Incontinence Benelux employee will contribute to the development of our organization by:</span></p> <p> </p> <p><span><b>Responsibilities</b></span></p> <p> </p> <p><span><u>Product Management and Marketing:</u></span></p> <p> </p> <ul> <li><span>Actively participating in drafting the marketing strategy and local sales plans for the entire product range, in close cooperation with the Sales &amp; Marketing Director.</span></li> <li><span>Developing, implementing, and evaluating the marketing plan with activities aimed at increasing sales and maximizing profits.</span></li> <li><span>Developing and implementing the local pricing strategy and guidelines in cooperation with the Sales &amp; Marketing Director.</span></li> <li><span>Locally adapting the product positioning and selling arguments so that the sales team can successfully sell the products.</span></li> <li><span>Ensuring training of the sales team and other employees to ensure optimal product and market knowledge.</span></li> <li><span>Ensuring the effective preparation, execution, and follow-up of local and global launches.</span></li> <li><span>Working closely with the Supply Chain department on product forecasting, availability, and stock management.</span></li> <li><span>Providing the product catalogue, technical sheets, product documentation and other sales tools.</span></li> <li><span>Managing the allocated marketing budget efficiently.</span></li> <li><span>Answering questions from customers or employees regarding products or marketing activities.</span></li> </ul> <p> </p> <p><span><u>Strategic Marketing and External Relations:</u></span></p> <p> </p> <ul> <li><span>Gathering and sharing knowledge about the market, the customers, and the competition; following trends and developments and proposing solutions to quickly respond to changes and opportunities.</span></li> <li><span>Building and maintaining contacts with key opinion leaders, accompanying the sales team to customers, and making external presentations where necessary.</span></li> <li><span>Organizing and participating in trade fairs, conferences, symposia, and other events with customers.</span></li> <li><span>Representing the company at external meetings.</span></li> <li><span>In the international dynamic Hartmann organization, maintaining a positive, effective, and close dialogue with the international colleagues and business divisions.</span></li> <li><span>Reporting on a weekly basis to the Sales &amp; Marketing Director Benelux on the progress and results of the various planned activities and projects, sales results, market situation, etc.</span></li> </ul> <p> </p> <p><span>The position is based in Belgium – Saintes, and regular travel to the Netherlands (max. 10% of the time) is an essential part of this role to collaborate with our teams there and attend meetings.</span></p> <p> </p> <p><span><b>Qualifications</b></span></p> <p> </p> <p><span>To make this position a success, we are looking for someone who initially fulfils the function described above, who has interest in the culture of Paul Hartmann and shares its values.</span></p> <p><span> </span></p> <p><span>In addition, we are looking for the following education, experience and skills:</span></p> <p> <

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Paul Hartmann AG

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