Social Media Manager, Short-Form Content

Role

The Social Media Manager, Short-Form Content, is a leader responsible for developing and leading a high-performance short-form content strategy across multiple platforms for hundreds of millions of people.

You will play a pivotal role in shaping our approach to short-form content, working directly with the creative teams behind Alex and Leila’s brands. Your focus will be on strategic leadership, hands-on creative oversight, and performance-driven content execution. This means you’ll oversee a team of editors, refine and implement a structured workflow, and ensure our content maintains a consistent, high-impact presence across platforms.

At our core, we believe that content is only as effective as the people and system behind it. This role supports both, and requires a balance of creativity, operational excellence, management skills, and analytical thinking. You will track performance data, iterate based on audience insights, and manage creative individuals to ensure the content strategy aligns with broader business objectives.

This role is ideal for someone with a strong blend of creative expertise and operational leadership, who can balance strategy with execution while optimizing a growing content operation. If you have experience leading a short-form content team, a deep understanding of platform best practices, and a passion for delivering high-impact digital media, we’d love to hear from you.

Responsibilities

Editing & Creative Leadership

• Contribute to edits and graphic design as a hands-on leader, not just directing but actively creating content when necessary
• Provide structured revision notes to team members to reinforce a culture of constructive feedback and continuous quality improvement.
• Ensure all edits maintain a high standard of value, consistency, and engagement, aligned with the brand’s creative vision and platform best practices.

Content Strategy & Performance Optimization

• Define and oversee the short-form content strategy, ensuring clarity in content buckets, themes, and objectives.
• Track performance metrics and analyze retention data to assess content success and iterate on strategy.
• Pay close attention to audience engagement, comments, and feedback across platforms to identify trends and opportunities for strategic pivots.
• Conduct regular outlier and industry research to stay informed on platform updates, emerging trends, and new tools that enhance content performance.
• Monitor platform performance and adjust the content strategy accordingly to optimize cadence, format, and engagement.

Pre-Production & Logistics

• Coordinate shorts filming sessions with the Shorts Strategists, ensuring seamless execution from concept to shoot.
• Ensure pre-production is well-organized, including script planning, shot lists, and talent coordination.
• Check in with team before shoots, guaranteeing that key stakeholders, including editors, strategists, and creative directors, are fully prepared.

Team Management & Process Optimization

• Lead and develop a team of short-form editors, strategists, and direct reports to scale output efficiently.
• Implement efficient workflows and automation, optimizing the team’s ability to produce content at scale and speed.
• Create and maintain structured onboarding flows for new team members to ensure they ramp up quickly and effectively.
• Hold weekly strategy meetings with key stakeholders to refine direction and execution.

Results

• Short-form platforms maintain a consistent posting schedule across TikTok, Instagram, YouTube Shorts, and Snapchat with high standards of quantity and quality
• A well-defined strategy is established, with clear content buckets, themes, and direction.
• The team operates with an efficient and scalable process for pulling assets, editing, reviewing, and scheduling content.
• Pre-production processes are streamlined, ensuring smooth and effective shoots.
• New team members are successfully onboarded, contributing to content creation quickly and efficiently.
• Performance data is regularly analyzed and applied to iterate and improve content strategy.
• Strategic adjustments are made based on platform trends, audience engagement, and data insights.
• Quarterly MITs (Most Important Tasks) and platform growth metrics are met.

Requirements

• Proven experience