Associate Social Strategist

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

Job Description

What you’ll do:  

Lead our day-to-day calendar and management for the social channels

Be the head publisher for social content, spanning across Instagram, X, Facebook, LinkedIn, YouTube and more

Listen to what people are saying on the social channels and create analysis based on those learnings

Provide social post ideas based on current trends or trending topics

Day-to-day, your role includes:

• Monitor online conversations
• Participate in online conversation via posts to build brand visibility and thought leadership
• Have a strong understanding of social platforms and their publishing tools
• Manage and optimize our presence on various social platforms to ensure consistent branding and messaging
• Assist creatively and proactively in the brand’s and your Digitas team in the development of social strategies, playbooks, etc.
• Serve as the initial point of contact for inbound requests from the social client team
• Identify, analyze issues, patterns and trends in the client landscape and with brand agnostic digital trends
• Create and ideate, every. single. day.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
• Identify and engage advocates/influencers
• Proactively escalate and communicates issues, observations, opportunities, and insights to the appropriate client team
• Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools, in order to gain a rapid competitive (and early adopter) advantage 

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• A 4-year degree and 1 to 2 years working in digital and/or communications
• Experience living in the social media universe—you’re in-the-know on TikTok, Instagram, X, YouTube, Reddit, Pinterest, Facebook, etc.
• A strong understanding of marketing strategy, particularly feed marketing
• Experience sourcing and managing content development and publishing
• Experience in social media management and content creation as well as an eye for detail and creativity
• Highly organized and able to manage multiple tasks and deadlines effectively
• Passion for and deep understanding of social media trends and best practices
• The ability to back up great creative ideas with sound analytical reasoning

Additional Information

Digitas is an equal opportunity employer.