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Senior Manager, Platform Strategy and Partnerships

The New York Times
New York City, United Statesfull_timeVerifiedPosted 5 Jun 2024
💰 $155,000/yr

About the role

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Mission Overview & Responsibilities: 

Management of our partner platform strategy is critical to the ongoing success of The New York Times. Off-platform channels — social, search, aggregators — are major contributors to our audience and are critical tools for helping us find new readers and deepen engagement with existing readers. The increasing dominance of the major platforms, over people’s time, engagement, and information discovery have fundamentally changed our work and business. The Platforms team manages these dynamics—specifically, our content experiences and relationships on these platforms—to support our revenue and journalistic goals. We are keenly focused on ensuring The Times has the right partnership structures, strategies and practices in place to optimize our presence and relations with these platforms.

The Times is looking for a Senior Manager to support our Platforms Strategy and Partnership teams. You will report to the Vice President of Audience Mission and Platform Strategy and be based in our New York City office. This is an individual contributor role.

Responsibilities:

As Senior Manager, you will:

  • Source new audience opportunities from across the platform landscape, including new distribution channels, new markets and content/product initiatives.

  • Ensure new channel and product opportunities will positively impact and work towards enterprise audience goals, working with partners across the newsroom and company to analyze, assess risks, build requirements, and size development effort.

  • Understand the ins-and-outs of platform product capabilities for editorial, marketing and advertising, track developments of products and work with teams internally to leverage them.

  • Manage key relationships with platform partners.

  • Prepare executive briefing materials and facilitate meetings with internal stakeholders and develop clear and consistent communications strategies for internal stakeholders that the entire team implements.

  • Work with newsroom, product and data teams to develop and manage the planning, designing, executing and prioritizing of the product and testing roadmaps. These roadmaps would contain product, marketing, and audience work.

  • Understand platform and partner roadmaps to influence internal product management.

  • Manage and maintain relationships with key stakeholders and partners both internal and external.

Basic Qualifications: 

  • 8+ years of relevant experience working across news, audience or strategy developing clear plans that help guide business, distribution and audience decisions. 

  • 6+ years of experience working with native platforms tools, such as Meta Business Manager and operating accounts directly, and third-party programming or analytics tools.

  • Subject matter expertise regarding audience engagement with news and lifestyle content in platform environments.

  • Experience developing distribution, programming or product strategies that effectively engage platform audiences.

  • Advanced project management skills.

Preferred Qualifications:

  • Experience leading editorial audience strategies across off-platform channels, such as search, Facebook, Instagram, or TikTok.

  • Experience using insights and performance data to lead strategies and identify new audience opportunities.

  • Experience demonstrating product sensibility and bringing solutions during product changes, and able to anticipate future developments.

  • Experience leading communications across both external and internal audiences to build agreement and mediate differences of perspective

REQ-016722 #LI-Onsite

The annual base pay range for this role is between:$142,000—$155,000 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from di

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Company

The New York Times

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