Sr. Director, Technology Operations & Retail Technology

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.

 

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

 

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

 

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

The Sr. Director, Technology Operations & Retail Technology is a senior leadership role responsible for the strategic direction, operational excellence, and delivery of two critical technology domains: Technology Operations / Site Reliability Engineering (SRE) and Retail Technology. This leader ensures the reliability, performance, and innovation of enterprise systems while driving technology capabilities across fitness club locations. The role requires a hands-on, results-oriented executive who thrives in a fast-paced, franchise-oriented environment and can translate complex technology strategy into practical, field-level outcomes.

 

This role follows a hybrid schedule and requires regular, in-person work at our Hampton, NH office or future Boston, MA office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of our office. Fully remote work is not available for this role.

Responsibilities

Technology Operations & SREThis team is responsible for the health, stability, and performance of the organization's technology infrastructure and platforms. Core functions include infrastructure engineering, system monitoring, incident response, reliability engineering, change management, and operational runbook development. The team operates with an SRE mindset — balancing engineering rigor with operational practicality to deliver measurable uptime and performance targets.

 

Retail TechnologyThis team manages all technology deployed within fitness club locations, including point-of-sale systems, member check-in and access control, in-club networks, AV and digital signage, and field-level support. The team works closely with club operations, franchisees, and vendors to ensure a seamless, consistent member and staff experience across all locations.

 

Leadership & Strategy

• Lead, mentor, and develop two high-performing teams across Technology Operations/SRE and Retail Technology disciplines.
• Define and execute a multi-year technology roadmap aligned to organizational growth, operational scalability, and franchisee experience goals.
• Serve as a key technology advisor to the VP of Technology and Executive Leadership Team on operational risk, infrastructure strategy, and retail technology initiatives.
• Build a culture of accountability, continuous improvement, and engineering excellence across both teams.

 

Technology Operations & SRE

• Establish and enforce SLAs, SLOs, and error budgets across critical platforms and services.
• Drive incident management maturity including blameless post-mortems, root cause analysis, and systemic remediation.
• Oversee infrastructure modernization efforts including cloud adoption, automation, and platform reliability improvements.
• Maintain rigorous change management discipline to minimize production risk while enabling delivery velocity.
• Partner with Security and Compliance teams to ensure infrastructure meets regulatory and policy re