Senior Associate, Commerce & Retail Media

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

This is a remote opportunity

Ideally, you are a recent college graduate who has relatable internship experience such as project management or previous work at an agency, vendor, or brand. You should understand the importance of eCommerce & have a desire to learn the retail media landscape. Experience with top tier retail media capabilities (Amazon Advertising, Roundel, etc.) are a plus.

The Associate must be both strategic and organized, be engaged, tenacious and passionate about delivering outstanding media ideas and work. The ideal candidate will be a strong communicator that will learn a range of topics from campaign recommendations to reporting to everyday campaign management. You will gain visibility into some of the strongest ad platforms while working to understand their offerings and relevance to our brands.

You Will:

Integrated Planning:

• Support Manager and Assoc. Director of a given brand's eCommerce business throughout the entire planning, and implementation process
• Engage in communication and media deliverables for lower funnel media; help to maintain status report as demonstration of this and for client and internal management effectiveness
• Support senior management on budget projections by channel by month (both GA and DCM), working closely with analytics team, provide up spend and incremental scenarios to client on a regular basis
• Work with internal channel teams on a daily basis, ensuring campaigns are run to agreed upon best practice guidelines
• Learn the nuances of how middle funnel and lower funnel work together and how to deliver best possible performance across both
• Build and sustain client relationships-attending client meetings and maintaining regular contact
• Work with Integrated Media team to understand how eCommerce media plans can tie into the larger brand campaigns throughout the course of a campaign and help plan full funnel strategy
• Meet with industry representatives and media partners to understand vendor capabilities that would benefit the client's goals in general and those defined in a campaign's brief
• Support the team to implement digital campaigns for the client at a variety of retailers such as Walmart, Target, Kroger and others to drive sales, return on ad spend and awareness of the brands

Client & Internal Relationships:

• Build trusting collaborative relationships with clients of all levels (especially Executive Director and Brand Manager)
• Collaborate with all Agency departments & teams
• Assist and attend weekly calls and meetings, working to understand all Lower Funnel needs
• Collaborate across our client team and channels and internal teams

Communication Skills:

• Encourage open, ongoing internal communication
• Maintain communications process with clients, creative (when necessary) and agency
• Help create client presentations

Qualifications

• Bachelor's degree
• Relevant past work or internship experience is a plus
• Proficient in Excel, Powerpoint and Outlook. Knowledge of Prisma is a plus.
• Exceptional or