Private Brands Brand Management Lead - Kids

About Stitch Fix, Inc.

Stitch Fix (NASDAQ: SFIX) is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look - and feel - their best. Few things are more personal than getting dressed, but finding clothing that fits and looks great can be a challenge. Stitch Fix solves that problem. By pairing expert stylists with best-in-class AI and recommendation algorithms, the company leverages its assortment of exclusive and national brands to meet each client's individual tastes and needs, making it convenient for clients to express their personal style without having to spend hours in stores or sifting through endless choices online. Stitch Fix, which was founded in 2011, is headquartered in San Francisco.

About the Role

As the Private Brands Brand Management Lead - Kids at Stitch Fix, you will play a central role in evolving and scaling our Private Brands business at Stitch Fix. This person will be a key partner to our Private Brands and Buying teams and will build and support Girls and Boys Private Brands strategies ensuring clear reason for being and strong leverage across categories to drive full head-to-toe strategy and holistic outfitting. In addition, you will help to lead process innovation, creating a sustainable Private Brands way of working as well as driving change management. 

This is a unique opportunity to leverage your existing knowledge and passion for product creation and project management at a company that continues to disrupt the industry by blending art and science.

You're excited about this opportunity because you will…

• Be the Brand
• Partner with LT on the Private Brands matrix for Kids ensuring compelling reason for being for each and strong product/market fit for the Stitch Fix client
• Build and maintain clear and compelling brand briefs that bring each brand to life for internal and external partners 
• Maintain a strong pulse on the competitive landscape and present out new brand opportunities based on analysis 
• Lead brand asset build-outs in partnership with Creative team and Vendor partners - packaging, branded trims, etc
• Lead Seasonal Product Creation
• Be the creative brand strategist and voice to continually optimize the Brands’ point of view and value-proposition for the client
• Maintain a strong understanding on business trends to ensure Private Brands is delivering “better than” financial and client outcomes with newness & variety in commercial trend and style solutions
• Partner with Trend Manager to concept seasonal trends, product strategies, big ideas, color concepts
• Partner with Material Manager to map fabric concepts by Brand and identify whitespace opportunities for development
• Manage rotating design resources to build seasonal design assets including, but not limited to, color palettes, art concepts, style and color assortment libraries
• Own concepting style level brand assortments that build on client-right newness, commercial trend, and data-driven decision-making
• Partner with Materials, Sourcing, Technical Design, and Quality to ensure vendor strategies uphold and advance commitments to best-in-class fit, quality, responsible sourcing, and sustainability 
• Drive Education & Marketing
• Lead on-product-marketing with coordination cross-functionally on Name+Claim, copy, and packaging
• Educate company and cross functional partners on our brands, with focus on quarterly Stylist Training, All Hands, BoD Meetings, and ad-hoc opportunities
• Leverage data and deep understanding of client to drive decision-making and strategy evolution
• Serve as the centralized Private Brands expert and amplify category or LOB specific strategies to drive holistic Private Brands leverage

We’re excited about you because…

• 5-8 years of vertical private label work experience in Brand Management, Product Development and Design in diverse apparel categories. Experience in Kids, Tween, Juniors is preferred. Kids apparel graphic design experience is a huge plus.
• You are a tech wizard and easily adopt new software and ways of working, continually innovating through AI-applications and optimization
• You are skilled in multi-stream project management and driving results 
• You have strong product acumen (style, fabric, trim, construction) and are able to distill aspirational concepts into commercial key items for mass market appeal
• You have a strong design aesthetic with ability to pull inspiration from aspirational sources and direct competitors
• You have strong product vision with ability to visualize and translate 2D concepts into physical prod