Senior Marketing Manager

Company Name: tastyfx 

As a Senior Marketing Manager, you will be responsible for developing the full-funnel marketing strategy and managing a multi-million-dollar budget for the fastest-growing forex trading provider in the US. This role will report directly to the firm’s Chief Executive Officer. The Senior Marketing Manager role is a senior role that requires a sound understanding of financial services marketing and superior prioritization skills to achieve aggressive growth targets, which include performance compensation incentives. 

What you’ll do:  

• Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retention  
• Manage multi-million-dollar marketing budget across digital channels  
• Develop, execute and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.)  
• Create and distribute marketing campaign briefs to internal production teams  
• Partner with marketing intelligence to communicate performance results regularly to senior stakeholders  
• Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy  
• Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand  

Who you are:  

• Conversant in brand, CRM and acquisition channels including paid social, display/programmatic, search, SEO, partnerships, etc.  
• Detail-oriented and strong project management skills, ability to juggle projects with many cross-functional teams  
• Expertise using data to drive marketing decisions, proficient in Google Analytics 
• Experience or interest in learning about the world of FX trading and financial markets  
• Experience working in a regulated industry  

Marketing Tech you may use:  

• MS Office Products  
• Google Analytics  
• Salesforce Marketing Cloud  
• Adobe Workfront  
• Adlib  
• Smartly  
  

Team Perks:  

• Performance Bonuses  
• Stock Purchase Options  
• 401k Plan  
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)  
• 10 Paid Sick Days  
• Gym Membership Reimbursement  
• Commuter Benefits  
• Pet Insurance  
• Wellness & Mental Health Programs  
• Charitable Donation Matching  
• Two Paid Volunteer Days Off  
• Daily catered lunch when in the office  
• Full kitchen with snacks and beverages  
• In-building gym  
• Shuttle to/from Metra  
• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Salary Range: $135,000 - $140,000
The actual salary offered will be based on the candidate's level of experience and qualifications

About Us: 
The tasty house of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in align