Robotics Business Development Manager, General Industries South East US

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing.  By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Segment Manager Industries

 

Your role and responsibilities

In this role, you will focus on building a high-quality sales pipeline, developing strategic customer relationships, and driving revenue growth by positioning ABB as a key enabler of flexible, safe, and scalable automation. The ideal candidate brings a blend of technical knowledge, business development acumen, and field sales expertise in collaborative robotics or industrial automation. You will be instrumental in expanding ABB’s footprint in small- and medium-sized enterprises (SMEs) as well as large manufacturers.

You will be instrumental in expanding the customer base and driving spec position of ABB robots and ABB Function Packages in General Industries based applications. These include welding and metal finishing, machine tending, assembly, 3D printing, vision supported applications and more - all within the broad General Industries space.  Focused industries include Aerospace, Metal Finishing, Construction, Data Centers, Defense, and more. 

Role can be based remotely, in the South Eastern US. Preferred location of candidates will be near major airports and transportation hubs such as Atlanta, Greenville, SC, Tuscaloosa, AL, Northern Florida, Charlottsville or others.

Key Responsibilities

• Execute a strategic go-to-market plan to grow ABB’s pipeline and convert opportunities into sales across priority regions and industries.

• Identify and engage with potential end users, system integrators, machine builders, and channel partners to promote ABB’s collaborative robot and industrial robot portfolio plus ABB's process focused Function Packages intended to make our channel more productive for all parts of the General Industry Segment.

• Collaborate closely with ABB’s robotics channel partners and territory sales teams to support robotics opportunity development and qualification, and conduct technical discovery sessions and product demonstrations to showcase robotics capabilities and value propositions.

• Partner with marketing to implement targeted campaigns, regional events, and webinars to raise awareness of ABB's offerings, and represent ABB at industry trade shows, expos, and automation events to increase ABB Robotics visibility and market share.

• Provide voice-of-customer feedback to global product management and engineering teams to support portfolio evolution, and maintain deep knowledge of competitive offerings and industry trends in all robotics.

Qualifications

• Bachelor’s degree in Engineering, Mechatronics, Business, or related field, and 5+ years of experience in sales or business development within industrial automation, robotics, or collaborative robotics; or other combination of degree and work experience, i.e. Associate's degree and 7+ years.

• Deep experience and knowledge in environments core to the General Industry manufacturing and production environments.  With the General Industry Segment covering such a broad customer base, a general knowledge of automation and specifically robotic automation experience is preferred.

• Experience using Salesforce or similar CRM tools to manage a sales pipeline.

• Willingness to travel up to 50% within the U.S. and a focus within your specified territory

• Strong technical aptitude and ability to communicate value-based selling strategies to both technical and non-technical audiences desired.

• Candidates must already have work authorization that would permit them to work for ABB in the US

We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward. Other US South East work locations will be cons