Customer Marketing Specialist

Our team is committed to enhancing physician and patient quality of life through Elation Health, a SaaS cloud-based clinical platform. Since inception, we’ve focused on building a delightful world-class experience that empowers physicians to deliver phenomenal care to patients. Join our mission as we help to enable every patient to the highest quality of care. 

We are seeking a dynamic and detail-oriented Customer Marketing Specialist to join our Customer Marketing team. This role will focus on driving Customer Growth programs, supporting transactional communications, and strengthening customer advocacy initiatives across all products and customer segments. The position will play a critical role in fostering customer success and achieving program ARR targets.

The ideal candidate is data-driven, highly collaborative, and passionate about delivering exceptional customer experiences. They will design and drive processes to enhance the efficiency of customer programs, manage reporting for program performance, and oversee execution of the customer communications calendar to ensure timely and impactful messaging. This individual will focus on core responsibilities below, while remaining adaptable to evolving functional priorities and emerging areas of focus.

Responsibilities:

• Customer Growth Programs
• Work cross-functionally to design and execute targeted marketing campaigns to drive upsell, cross-sell, and retention efforts across the customer lifecycle.
• Develop a deep understanding of customer segments and persona behavior to craft personalized, high-impact customer growth strategies.
• Create and maintain campaign tracking and performance reporting. 
• Continuously monitor effectiveness to optimize program ROI, and exceed assigned ARR targets.
• Leverage data to refine messaging, creative assets, and distribution strategies.
• Experiment with innovative approaches to engage customers, measure results, and scale successful tactics to maximize growth opportunities.
  
  
• Customer Communications
  
• Support effective execution of transactional communication workflows to enhance customer engagement.
• Collaborate with cross-functional teams to ensure consistent and personalized messaging.
• Own tactical development and execution of monthly customer newsletter
• Own and maintain the customer communications calendar, ensuring alignment with team priorities and campaign objectives.
• Coordinate the scheduling and execution of customer-facing communications across multiple channels.
  
  
• Customer Advocacy
• Support maintenance of our customer advocate database, including their participation history and availability for case studies, testimonials, and reference programs.
• Monitor and track the usage of customer advocates across programs to ensure fair and effective utilization.
• Assist in the development and execution of advocacy campaigns that highlight customer success stories and showcase product value, aligning with overall marketing goals.
• Support outreach to customer advocates, ensuring consistent communication and engagement to foster strong relationships.

• Process Design and Reporting
  
• Design and implement scalable processes to enhance the management and execution of customer programs.
• Create and maintain reporting mechanisms to track program performance and provide actionable insights to stakeholders.

• Cross-Functional Collaboration
  
  • Partner with Product Marketing to align messaging and campaigns with product launches and updates.
  • Work with Sales and Customer Operations teams to ensure smooth execution and alignment on growth objectives.

Qualifications:

• Education & Experience:
  
• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in customer marketing, demand generation, or related roles.

• Technical Skills:
  
• Proficiency with Salesforce and Pardot is required. Proficiency with Groove is a plus.
• Proficiency with Google Suite (Docs, Sheets, Slides, Drive), and excel
• Strong analytical skills with the ability to interpret data and make actionable recommendations.

• Key Competencies:
  
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple projects an