Marketing Specialist

Who We Are

Working at Reece & Fortiline means being part of a growing global company that brings our purpose and values to life every day. We celebrate our team members living our values and provide opportunities to build a long and remarkable career. We’re proud to support essential industries helping bring clean air and water to everyone. To learn more about our purpose and values, visit our career site at https://careers.reece.com/us/

Purpose

The Marketing Specialist role supports the overall marketing and customer experience direction for the Plumbing division and is focused on customer growth. The Marketing Specialist role responsible for activation of marketing plans for their respective regions and the product category they are aligned to. The Specialist will also support new branch openings, division-wide branch events and day-to-day communication with regional leadership. Our entire team strives to create the most valuable, innovative, and differentiated customer experience through our marketing strategies.

Key Responsibilities

Transformative Brand Ownership:

• Support and execute our strategic, end-to-end marketing strategy and value proposition for the division that aligns to the Reece brand and encompasses all channels (physical and digital).
• Contribute to the delivery of the 2030 Vision and Strategic Priorities working in conjunction with the Chief Merchandising Officer, Marketing Director, and broader marketing team.
• Partner with cross-functional stakeholders (e.g., Regional VPs, Branch Managers, Category Management & Merchandising, Digital, and Corporate Communications) to support digital channels, in-branch customer experience, training, and engagement/adoption of new products and services in the sales process.
• Create and execute content development and creative for traditional and digital assets, aimed at enhancing and differentiating the customer experience across all touchpoints, while supporting the network of branches with sales materials.
• Drive innovation by consistently challenging of the status quo and remaining connected to emerging marketing and customer experience trends in customer insights, brand measurement, marketing automation, and data-driven creativity.

Key Roles and Responsibilities

Product Launches

• Partner with Category Management & Merchandising Team as well as vendors to develop in-branch merchandising and stocking directions, training materials, and sales collateral.
• Develop and execute comprehensive marketing plans inclusive of in-branch marketing assets to successfully launch and position products.

New Branch Openings

• Support Plumbing Division in bringing each new branch opening marketing strategy to life, assisting in completion of necessary action items in advance of new branch openings such as:
  • Awareness and demand generating marketing campaign activities.
  • Working with Branch Manager and creative agency to develop local store mural design.
  • Updating new branch opening materials such as promotional flyers and in-branch TV slide templates, which are used by new branch team to execute 3-month Customer Engagement strategy.
  • Ordering branded swag items for customer giveaways during 3-month Customer Engagement strategy.
  • In partnership with Regional Vice President, train new Branch Manager on the lead generation strategy and activities so new branches generate new business starting on day 1. 

Email

• Assist in the development and management of the Plumbing division email calendar, considering division priorities, business goals, promotions, product related messages, new branch openings and in-branch customer events.
• Partner with Digital Email Marketing Manager to deploy emails on schedule.

Social Media

• Assist in the development and management of the plumbing division social media content calendar.
• Help create social content and assets, ensuring content is engaging, relevant and aligns with the brand.
• Assist Plumbing Marketing Team in monitoring social media accounts for Plumbing division and actively respond to comments.
• Track social media performance KPIs and provide reporting updates to as requested.

Online Listings

• Manage online listings via 3rd party reputation management & listings platform.
• Seek out and implement optimization opportunities for