Communications Specialist II

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

601 Elmwood Ave, Rochester, New York, United States of America, 14642

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

400151 Urology M&D

Work Shift:

UR - Day (United States of America)

Range:

UR URG 110 H

Compensation Range:

$29.33 - $41.06

Responsibilities:

Acts as key staff member for an academic or research program. Facilitates and coordinates program, applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the department, assists in developing research, develops communications materials for, and participates in professional conferences, and provides public relations support. May provide specialized administrative support such as fundraising or day-to-day administration of a broad range of programs and activities of an academic program or research center. Assists in curriculum development for workshops and inservice training. Conducts in-service training, conferences, and workshops. Participates in the program budgeting and accounting process. Develops clear, concise content for press releases, website updates, print materials, and social media networks, ensuring consistent and effective messaging across all platforms.

ESSENTIAL FUNCTIONS

Reputational & Social Media Strategy:

• Plans, manages, and executes strategies for the communications team that raises awareness and drives engagement.
• Writes and develops compelling content.
• Identifies and creates compelling, audience-aligned digital and print content that communicates and supports the University’s strategic goals, initiatives, and priorities, as well as other relevant needs as defined by leadership.
• Synthesize complex scholarship, industry concepts, or important messaging for a broad, non-specialist audience, and collaborates closely with in-house editors, photographers, video producers, graphic and web designers, and others to execute on content deliverables.
• Provide insights and recommendations based on data to enhance future campaigns.
• Develop and execute comprehensive social media strategies aligned with overall marketing and business goals.
• Sets clear goals for the team and aligns unit goals with advancement goals. (P2/P3 Organizational Impact & Comm/Influence; developed departmental charter, outlined purposes of social media platforms; leads quarterly, next meeting is 1/24/23)
• Leads project management for communications projects, including social media.
• Pursues and coordinates content distribution and promotion creatively and strategically, including through search engine optimization and marketing; local, national, and international news media coverage; social media engagement; internal communications channels; and other methods and avenues as appropriate.
• This requires staying current with the latest issues, trends, and best practices in an ever-changing multimedia communications landscape.
• Stay informed about industry trends, competitor activities, and emerging platforms to ensure a competitive edge.
• (P2) – monitors other Urologic groups social media activity based on physician recommendations (Cleveland Clinic, UPMC, Augusta Residency Program)
• Create compelling and shareable content for various social media platforms, including but not limited to text, image, video, and interactive content. 
• (P2/P3) fully autonomous, working directly with faculty and residents on captivating ideas examples include day in the life, between two foleys
• Ensure content aligns with brand guidelines and resonates with the target audience.
• (P2 knowledge & Experience, provided access to URMC templates form Eric Dolan)
• Use social media analytics tools to track key performance indicators (KPIs) and