Director, Corporate Communications

Job Contributions and Key Responsibilities

• Lead the development and creation of strategic communications for RAC globally, working with leadership to drive a proactive message that aligns with company goals, initiatives, and objectives, both internally and externally.
• Partner with RAC’s Senior Leadership and Management teams, assisting them
• in communicating their initiatives and business strategies companywide.
• Develop email communications, campaigns, and other materials that support their business needs.
• Ensure consistency of messaging and communicate broader and more impactful stories.
• Support overall business goals by working with Directors and their teams across the company, including production, human resources, organizational development, wellness, safety and other critical departments to help drive their department initiatives through company communications.
• Develop and create unique communication materials and campaigns that deliver their intended messaging concisely to drive awareness, change, or for educational purposes.
• Manage thought leadership, key messaging, speaking engagements, and interview opportunities for the CEO and Senior Leadership.
• Support internal and external presentation development, including Board, C-Suite, Senior Leadership and Executive Chairman materials regarding
• company-related business objectives, initiatives and projects.
• Support the Executive Chairmen and CEO with ghost-writing for Board of Director’s correspondence and materials, professional letters and other company-related communications.

• Lead a team of Communication professionals in the U.S. and Mexico, as well as a dotted-line relationship with team members in Europe and Africa.
• Distribute and allocate work to the teams, mentor and coach direct reports on their progress against goals/initiatives, evaluate performance and the execution of overall communication campaigns/materials.
• Collaborate with Senior Leadership and Management Team to develop/support and implement communication events including Annual State of the Company, District Company Townhalls, Taste of the Marketplace, Facebook Live Events, as well as communication materials such as the Global Newsletter, Company videos (YouTube), Beyond the Berry Podcast and other Company global communications.
• Act as corporate media contact and respond to members of the media in a timely manner; compose and distribute press releases as needed.
• Establish communication systems, applications, processes, templates (PowerPoint, press releases, social media posts, internal forms) and channels to support consistent, effective and efficient communications for the Company globally.
• Oversea the training and maintenance of communication channels.
• Successfully measure the progress, results, and impact of communications efforts on internal channels (SharePoint, Teams, MailChimp) and external channels (Social Media, Google Analytics, Website).
• Manage Mexico and U.S. budgets, resources and planning for the Corporate Communications Department & Community Engagement function that aligns
• with company objectives and priorities.

• Oversee the management of all social media channels for RAC globally, including 7 Facebook accounts, 2 Instagram accounts, 3 LinkedIn accounts, 2 Twitter Accounts and 1 You Tube Channel.
• Oversee the content, design and ongoing maintenance of RAC, BerryMex and BerryCentro website, as well as the secondary websites of BerrySafe,
• BeyondtheBerry, BerryPhoto, and Neighbor Notification.com.

• Lead efforts that advance the Company’s Employer brand narrative and expand awareness of RAC’s mission and role as an agricultural industry leader.
• Support efforts and initiatives that help mitigate the Company’s risk or reputation (externally) through proactive engagement with key stakeholders, advocates, government and elected officials, and media.
• Prepare and implement reactive strategies, key messages, as needed.
• Actively engage, cultivate, and manage media relationships to maximize coverage of RAC events, public announcements, thought leadership, and campaigns.

• Oversee and manage the relationship with all external PR agencies (US / Mexico)
• Build deep relationships with press, government, industry professionals,
• growers, partners, and other external stakeholders.