Senior Marketing Specialist

Company Overview

Allied Air Enterprisesis a division of Lennox International.  We bring together the collective strengths of seven comfort brands – Armstrong Air, AirEase, Concord, Ducane, Allied, Allied Commercial and Magic-Pak to give distributors and dealers the ultimate source for heating and cooling solutions.  From compact residential applications to large commercial projects, Allied Aire Enterprises redefines ease-of-business through breadth of product, resources and competencies unparalleled in the market. 

 

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

As a Senior Marketing Specialist, you will support Allied Air’s residential brand portfolio, ensuring brand consistency and strategic execution across all marketing initiatives. You will play a key role in developing brand messaging, creating content, executing campaigns, collaborating with agencies, and providing administrative support to drive awareness, engagement, and sales growth.

 

Brand Stewardship & Strategy

• Assist in maintaining consistency in messaging, design, and positioning across all channels while distinguishing between our Flagship and Value brands.
• Develop and maintain brand guidelines to ensure adherence across internal and external stakeholders.
• Work cross-functionally with sales, product marketing management, and leadership to align marketing initiatives with business objectives.

Content Development & Execution

• Create high-impact marketing materials, including brochures, sales sheets, presentations, videos, web content, and digital assets.
• Develop marketing campaigns tailored to distributors, dealers, and consumers, leveraging insights from market research and cross-functional groups (i.e., sales, product marketing managers, etc.) feedback to improve in-market execution and brand presence.
• Ensure that counter sales teams have the necessary materials and messaging to effectively engage dealers.
• Write compelling copy for print, digital, and social media channels, ensuring messaging is engaging and aligned with brand positioning.
• Develop and manage materials and toolkits that educate and empower dealers and distributors.

Campaign, Agency, & Digital Marketing Execution

• Support digital marketing efforts, including email campaigns, website content, and paid media initiatives.
• Work closely with creative, advertising, and public relations agencies to develop brand-aligned campaigns, messaging, and content strategies.
• Oversee the execution of marketing campaigns across various channels, ensuring alignment with brand objectives and business goals.
• Manage relationships with external agencies to ensure timely and effective execution of marketing projects.

Administrative Support & Project Coordination

• Manage marketing project timelines to ensure deliverables are met on schedule.
• Coordinate meetings, presentations, and communications with internal teams and external agencies.
• Assist with budget tracking, invoicing, and vendor management related to marketing activities.
• Maintain organized documentation of marketing assets, brand guidelines, and project materials.

Leadership & Collaboration

• Lead projects with cross-functional teams to ensure seamless execution of marketing initiatives.
• Work closely with product marketing management, sales, and external partners to drive brand growth.

Qualifications

Education & Experience:

 

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of marketing experience, preferably within durable goods manufacturing

Skills & Competencies:

• Experience in brand management, content creation, sales support, marketing, and agency collaboration.
• Excellent writing, editing, and communication skills with the ability to craft compelling messaging.
• Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines in a fast-paced environment.
• Hi