Associate Manager, CRM Strategy

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

The Opportunity

The Associate Manager, CRM Strategy will support the development and execution of customer engagement strategies across Fandango’s portfolio of brands, with a focus on email and mobile channels including push notifications, in-app messaging, and SMS. This role plays a key part in delivering high-impact, data-informed campaigns that drive audience engagement and business outcomes.

Why This Role Matters:
You will help shape how millions of customers connect with entertainment experiences, ensuring campaigns are timely, personalized, and aligned to audience behavior and content release cycles. Your work will directly contribute to improving engagement, optimizing performance, and scaling CRM capabilities across the business.

This is a hybrid role based in Los Angeles, with regular in-office collaboration to support cross-functional partnership and creative alignment.

What You’ll Do

• Execute and optimize weekly CRM campaigns across email and mobile channels, ensuring high-quality delivery across platforms and devices
• Partner with cross-functional stakeholders to align on campaign objectives, timelines, and requirements
• Manage workflows and timelines using project management tools to ensure on-time execution and clear communication
• Leverage A/B testing, segmentation, and personalization strategies to improve campaign performance and customer engagement
• Analyze campaign performance, generate insights, and provide actionable recommendations for optimization
• Maintain quality assurance standards across campaign builds, including testing, troubleshooting, and asset updates within CRM platforms

Qualifications

What You Bring

• 2+ years of experience in CRM, lifecycle marketing, or related fields; entertainment or direct-to-consumer experience preferred
• Hands-on experience with CRM platforms such as Sailthru, Salesforce Marketing Cloud, or Iterable
• Strong understanding of segmentation, A/B testing, behavioral targeting, and lifecycle journey mapping
• Experience working with analytics tools (e.g., Tableau, Looker, Adobe Analytics) and translating data into actionable insights
• Working knowledge of HTML/CSS and Adobe Creative Cloud tools (e.g., Photoshop) for email editing and QA
• Ability to manage multiple campaigns and priorities in a fast-paced environment using tools such as Asana or similar

How We Do It at Versant:

• Trust: You take ownership of your work and deliver with accuracy and attention to detail
• Teamwork: You collaborate effectively across teams and contribute to a shared goal
• Transparency: You communicate clearly on timelines, performance, and challenges
• Agility: You adapt quickly to shifting priorities and evolving campaign needs
• Entrepreneurial Spirit: You stay curious, explore new tools and trends (including AI-driven CRM), and look for ways to improve performance

Why You’ll Love It Here

• Be part of a team shaping how audiences engage with leading entertainment brands like Fandango and Rotten Tomatoes
• Work in a collaborative, fast-paced environment that values creativity, data, and continuous improvement
• Hybrid work model in Los Angeles with opportunities for in-person collaboration and team connection
• Access to competitive benefits, professional development opportunities, and tools to support your growth

Salary Range: $66,000 - $80,000

Additional Information

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