Marketplaces Senior Strategist

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Senior Strategist, Commerce Media you will:

• Campaign Management:

  •  Build, drive, and optimize successful omnichannel marketing campaigns within the commerce media ecosystem to meet and exceed goals for a full roster of eCommerce clients

  • Proactively and independently develop sophisticated omnichannel commerce media strategies to drive success tailored to each client’s unique goals and challenges 

  • Maintain expert-level knowledge of a variety of commerce media platforms, and proactively educate clients and account team members  on program updates and benefits as they occur  

  • Maintain annual certifications for relevant commerce media platforms applicable for book of business

• Performance Tracking & Optimization: 

  • Proactively and independently assess and diagnose omnichannel opportunities for improvement, and effectively implement changes that will ensure sustainable achievement of growth, retention, and profitability targets of your clients 

  • Identify new marketing opportunities and methods to repurpose existing strategy to optimize brands’ awareness and drive sales volume across commerce media platforms

  • Achieve Same Store Growth targets of clients you manage

• Data Analysis & Reporting: 

  • Communicate omnichannel strategy behind your clients’ KPIs by confidently interpreting trends, leveraging cross-channel data/insights and making recommendations based on digital marketing analytics and the broader commerce media landscape

• Collaboration: 

  • Spearhead innovative thought leadership across the broader commerce media landscape, advance agency best practices, and contribute insights internally and externally 

  • Actively coach, mentor, and delegate tasks and responsibilities to team members of various specialties and experience levels on joint accounts where you serve as lead

  • Act as holistic business account lead for applicable book of business, leading account team peers to drive accountability, cross-channel synergy, and streamlined execution 

• Client Communication: 

  • Ability to intuitively and successfully tailor client-facing communication and presentations based on audience, client personality, c-level executive attendance, internal/external goals and client’s holistic business objectives 

  • Foster rapport with premier clients on the phone, over email, and in person (as needed) to cultivate a strong working relationship with executive-level clients and partners

  • Drive forward omni-channel client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% of above

Professional Qualifications:

• 7-10 years of experience in commerce media, paid eCommerce, senior media planning roles with a proven track record of executing successful campaigns with monthly budgets of $500k+

• Experience with commerce media platforms such as Amazon, Walmart, Criteo, etc. 

• Skai, Analytic Index, and Helium10 experience