SEO Applied Researcher
The ZebraAbout the role
Introduction:
The Zebra revolutionizes how connected consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," we put that into practice by valuing traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.
About the Role:
This role sits at the intersection of research, publishing, and growth. You’ll design and lead monthly research projects that uncover new trends, consumer behaviors, and industry shifts — then turn those into compelling content that drives organic visibility and brand authority
Location:
Our employees can choose to work remotely in the U.S. Join us in our Austin, Texas office, or opt for a hybrid setup. Whether you prefer the structure of an office, the convenience of remote work, or a mix of both, we support what works best for you!
Please note - At this time we are not able to hire in California, New Jersey, Massachusetts, and New York.
What You'll Do:
This role sits at the intersection of research, publishing, and growth. You’ll design and lead monthly research projects that uncover new trends, consumer behaviors, and industry shifts — then turn those into compelling content that drives organic visibility and brand authority
Own the monthly SEO research pipeline — from idea → data gathering → analysis → polished publication.
Partner with SEO strategists, content designers, and brand storytellers to package research into search-friendly, share-worthy pages.
Identify and validate data sources (internal, public datasets, surveys, third-party tools) that can fuel our research.
Develop repeatable methodologies so our research is credible, consistent, and scalable.
Monitor how published research performs (rankings, links, engagement) and refine future projects based on what works.
Be the in-house R&D function for SEO: pushing us to explore new data sets and storytelling approaches
What We're Looking For:
4+ years experience in SEO, data journalism, applied research, or a related field
Strong analytical skills — you can wrangle data and tell a story with it
Comfort with both qualitative research (surveys, consumer insights) and quantitative data analysis (Excel, SQL, Python/R a plus)
Experience publishing SEO content that ranks and earns links
Ability to translate complex findings into clear, engaging narratives
Ability to research and analyze seasonal patterns specific to insurance
Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console)
Understanding of technical SEO fundamentals (site architecture, page speed, mobile optimization, structured data)
Experience with keyword research and competitive analysis
Curiosity, creativity, and a bias toward shipping — you’re not afraid to test and learn in public
Experience that will Impress the Heck Out of Us:
Background in economics, journalism, behavioral science, or another research-heavy discipline
Familiarity with AI-assisted research workflows
Experience collaborating with design and brand teams to package insights visually
Understanding of auto insurance customer journey and decision-making factors (coverage types, deductibles, state requirements)
Knowledge of insurance regulatory landscape and how it impacts content strategy across different states
Experience with high-competition, high-value keywords typical in insurance verticals
Familiarity with insurance comparison shopping behavior and intent signals
Interview Process:
Recruiter Interview
Hiring Manager Interview
Final Panel Interview
Benefits & Perks:
Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own!) Employee Resource Groups. Here are some other wonderful perks of working here:
Competitive Compensation & Stock Option Offering
Health, Dental, Vision & Disability Coverages
End early Fridays (wrap up work at 2pm CST on Fridays!)
Sabbatical program for tenured employees
HSA offering + employer contribution
Fertility support through
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