Director, Strategic Communications and Marketing

ROLE TITLE: Director, Strategic Communications & Marketing

POSITION REPORTS TO: Taylor Myers, Senior Managing Director, Government Affairs and Policy

APPLICATION DEADLINE: Friday, Sep 19, 2025

LOCATION: North Carolina: Charlotte-Piedmont Triad & Eastern North Carolina

WHAT YOU’LL DO

We are looking for a Director, Strategic Communications and Marketing to lead the development and implementation of comprehensive communication strategies that advance Teach For America North Carolina’s mission and visibility. You will shape strategic messaging, strengthen media relations, and oversee integrated marketing efforts that tell powerful stories about educational excellence and TFA NC’s impact.

The ideal candidate will be passionate about using communications as a tool for change, with the ability to engage diverse stakeholders, inspire action, and build strong narratives that elevate our work. In this role, you will bring your creativity, strategic thinking, and leadership to amplify TFA NC’s voice and ensure that our mission resonates with both internal and external audiences.

The goal is to strengthen awareness and engagement across North Carolina by ensuring our communications reflect the urgency, excellence, and impact of our movement.

WHAT YOU’LL BE RESPONSIBLE FOR

Strategic Communications Leadership (25%)

• Develop and execute communications strategies that align with TFA North Carolina’s priorities

• Create messaging frameworks tailored to press, corps members, alumni, donors, policymakers, and community partners

• Lead crisis communications planning and response when needed

• Collaborate with the national communications team to ensure alignment with broader organizational messaging

Media Relations & Public Affairs (15%)

• Build and maintain strong relationships with local, regional, and national media contacts

• Prepare the Executive Director and senior leaders for media opportunities and coordinate spokesperson engagements

• Write and distribute press releases, advisories, editorials, newsletters, and statements

• Pitch stories to journalists and coordinate media coverage across traditional and nontraditional outlets

• Monitor media coverage and report on earned media impact

Content Strategy & Narrative Development (20%)

• Oversee storytelling that highlights corps member, alumni, and fellowship impact

• Create content that positions TFA NC leaders and alumni as thought leaders in education

• Develop talking points, speeches, and presentations for executive leadership and external events

• Ensure consistent messaging across all communication channels and stakeholder touchpoints

Stakeholder Engagement (15%)

• Design communication strategies for donors, board members, school districts, policymakers, and community partners

• Support fundraising and partnership efforts with compelling case statements, newsletters, and collateral

• Coordinate communications for major events, announcements, and organizational milestones

Collaboration and Strategic Planning (15%)

• Provide strategic direction and mentorship to the Manager, Strategic Communications and Marketing

• Partner with senior leadership and national communications teams on high-level strategy and sensitive communications

• Manage external communications vendors and consultants as needed

• Analyze communications effectiveness and recommend adjustments based on results

• Lead annual communication planning and goal-setting

Statewide and Organization-wide Responsibilities (10%)

• Participate in corps member onboarding, regional team building, and staff leadership development

• Contribute to cross-functional projects, national conferences, and organization-wide initiatives

• Uphold TFA NC’s culture by modeling collaboration, flexibility, and a commitment to excellence

A WEEK IN THE LIFE

On Monday, you meet with the Executive Director to align messaging for upcoming events and media opportunities, while coaching your Manager on key communications projects.

Tuesday and Wednesday are spent pitching stories, building media relationships, and developing content that highlights corps member and alumni impact. You collaborate with staff and national colleagues to ensure messaging is consistent and compelling.

Thursday focuses on stakeholders — drafting board updates, donor communications, and materials for community partners — while preparing for ma