Corporate Traveler - Manager, Growth and Demand Generation - Boston, MA

Manager, Growth and Demand Generation

 

A world where tech and people work collectively to make corporate travel simpler, faster and easier.

 

Corporate Traveler is one of Flight Centre Travel Group’s (FCTG) most successful brands, globally. Our mission is to dominate the SME market, making the end-to-end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travelers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family. For decades, we’ve been helping go-getter businesses grow through travel.

 

Corporate Traveler has offices across a global network that spans Australia, Canada, USA, UK, South Africa and New Zealand. The brand has been part of the Flight Centre Travel Group for more than 26 years and is a key contributor to the ongoing strength of FCTG’s corporate travel division. Award winning, forward thinking and fun to work for – this is a business for people who love travel, are team players and customer service oriented. 

 

To learn more about Corporate Traveler please click HERE

 

About The Opportunity

 

Key Responsibilities

• Lead the development and execution of scalable B2B demand generation strategies aligned to business and revenue objectives.
• Provide strategic guidance to regional and brand marketing teams on campaign planning, execution, and channel activation.
• Design and manage end-to-end digital campaigns across paid search, social media, programmatic advertising, email marketing, and websites.
• Drive MQL and SQL generation, pipeline growth, campaign ROI, and overall marketing performance.
• Oversee paid media programs including Google Ads, LinkedIn, Search, Programmatic, and retargeting initiatives.
• Lead campaign testing, optimization, and performance improvement through data-driven decision making.
• Partner with digital experience teams to improve website conversion journeys and digital engagement.
• Lead conversion rate optimization (CRO) initiatives using A/B testing, behavioral analytics, and personalization strategies.
• Develop and scale lead nurture and marketing automation programs that accelerate buyer journeys.
• Collaborate with sales and marketing stakeholders to establish lead scoring, lifecycle management, and campaign handoff processes.
• Own pipeline reporting, performance dashboards, attribution frameworks, and ROI measurement.
• Guide SEO and organic demand generation strategies in partnership with content and SEO teams.
• Support organic social media strategies that enhance audience engagement, targeting, and brand credibility.
• Act as a growth and demand generation center of excellence, sharing best practices, frameworks, and performance benchmarks.
• Lead, coach, and develop digital marketing specialists across automation, paid media, and digital execution functions.
• Foster collaboration across global teams, brands, and markets to ensure consistency and localization of campaigns.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

 

Experience & Qualifications

• 10+ years of experience in demand generation and/or digital marketing within B2B services or hybrid technology-service organizations.
• 5+ years of leadership experience in marketing, ideally within a shared services or multi-brand environment.
• Deep understanding of B2B buyer journeys,