Scheduled Hours

40

Position Summary

Responsible for the planning, developing and executing marketing plans for clinical service lines.

Job Description

Primary Duties & Responsibilities:

• Develops and recommends marketing strategies in support of service line goals and objectives (i.e. volume growth). Recommend marketing solutions that include web, public relations, physician and mass media based on strategic analysis. Responsibilities include concept/idea generation, writing, design, production, photography, advertising and mailing. Ensure all deliverables align and support WUP brand.
• Advance and coordinate social media initiative including Twitter, YouTube, Facebook and website updates for department and specific services lines (WUCA, WCPS). Develop and manage digital marketing (Pay-per-click and advertising) campaigns. Monitor analytics, make recommendations and revise as needed.
• Serve as WUP liaison on campus wide initiatives; attend meetings, coordinate with hospital partners assuring WUSM clinical needs are represented. Develop communications, as needed.
• Create, edit and post video content to website and social media.
• Manage vendors and expenses related to marketing activities and manage to budget.

Working Conditions:
Job Location/Working Conditions

• Normal office environment
• Stockroom or warehouse

Physical Effort

• Typically sitting at desk or table
• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree - Communications

Certifications:

No specific certification is required for this position.

Work Experience:

Marketing (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Master's degree

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

No additional work experience beyond what is stated in the Required Qualifications section.

Skills:

Content Creation, Cross-Functional Communications, Digital Marketing Campaigns, Digital Marketing Platforms, Digital Marketing Tools, Editing Software, Effective Written Communication, Electronic Marketing, Front End Web Design, Interpersonal Communication, Marketing Liason, Marketing Strategies, Microsoft Office, Oral Communications, Print Media Design, Problem Solving, Project Communications Management, Public Relations (PR), Self-Starter, Social Media Management, Vendor Engagement

Grade

G11

Salary Range

$53,100.00 - $90,600.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu