Product Manager - Adobe Marketing Technology (Notification Manager)

Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.

Job Overview

Komatsu is embarking on an enterprise-wide initiative to transform our digital experience.

 

We are seeking a Product Manager – Adobe Marketing Technology (Notification Manager) with hands-on experience in Adobe marketing technology and communication tools to join the Global Digital Office, supporting digital initiatives for all business segments (e.g. Construction; Mining; Montabert; Forestry; Forklift, etc.) across regions.

 

This position plays a key role in Komatsu’s digital transformation (KX) strategy, strengthening our ability to create value together by delivering consistent, customer-centric communications at scale.

 

The Product Manager for the Adobe Marketing Technology stack will be responsible for defining, delivering, and optimizing Komatsu’s enterprise notification management capabilities across the Adobe Experience Cloud. This role balances business enablement and technical execution to ensure Komatsu can communicate with customers, dealers, and employees in a relevant, timely, and compliant manner localized to regions and business entities.

Working in partnership with global and regional stakeholders, the Product Manager will serve as the strategic owner for how Komatsu orchestrates multi-channel notifications globally (email, SMS, push, in-app, and future communication-delivery channels).

Key Job Responsibilities

Business Enablement & Product Strategy

• Define the global vision, roadmap, and governance framework for notification management in alignment with Komatsu’s product transformation strategy for communications across channels.
• Partner with regional marketing, sales, and product support teams to ensure communications drive measurable customer and dealer value.
• Establish governance for prioritization, frequency thresholds, and consent management while ensuring compliance with global privacy regulations for website-local specific and commerce/application experiences tied to data privacy (e.g., GDPR, CCPA).
• Act as the primary liaison between global product strategy and regional execution, ensuring solutions address both enterprise and local needs.

Track and report on KPIs adoption, engagement, and business impact of notification programs, including net new rollouts, as well as legacy system transition of delivery and reporting method

Technical Execution & Delivery

• Lead the end-to-end product lifecycle: requirements gathering, backlog prioritization, sprint planning, release management, and adoption.
• Collaborate with ITC, development/engineering, and Adobe to ensure successful platform integration, scalability, and performance.
• Oversee design and implementation of Adobe Experience Cloud solutions including Campaigns, Journey Optimizer, Target, CDP, CJA, AEP.
• Ensure robust data flows, integrations, and API connectivity aligned with KX Notifications Architecture that support a seamless customer experience.

Drive continuous improvement by identifying new capabilities, growth opportunity identification, and optimizing notification effectiveness and optimization. 

Qualifications/Requirements

• Education
• Bachelor’s degree in Marketing, Business, Technology, Communications, Computer Science, or related field required.
• Advanced degree (MBA or equivalent) preferred.
• Experience
• 5+ years in product management or marketing technology, with significant exposure to enterprise-scale notification systems.
• Experience working with Adobe Experience Cloud (Campaign, Journey Optimizer, Target, Audience Manager).
• Proven record of balancing busin