Content Associate

About EDH:

Employer Direct Healthcare is focused on transforming access to excellent and affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.

We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.

Job Description:

We are seeking a skilled and versatile Content Associate to assist with our content writing, management and execution. You will be responsible for creating, curating, and managing high-quality content across various channels. Your role involves developing content plans, coordinating with copywriters and designers, and ensuring consistent brand messaging. You will optimize content for SEO, analyze performance metrics, and implement improvements.

The ideal candidate has exceptional writing and editing skills, strong project management abilities, and a deep understanding of content marketing trends. Healthcare experience a plus.

Responsibilities:

• Create, curate and manage content deliverables, including marketing collateral, advertising materials, member testimonials and other general communications.
• Assist with social media copywriting, managing comments and working with the social media calendar posting schedule.
• Edit and revise written copy, ensuring accuracy, consistency, and adherence to brand guidelines.
• Monitor customer reviews, assisting with responding to reviews. Google and BBB experience a plus.
• Make edits to the corporate website as directed by the digital marketing manager when it comes to SEO improvements.
• Monitor surveys as they come in from our account management team.
• Assist with social media content for SurgeryPlus and Cancer Care Direct.
• Collaborate cross-functionally with internal teams to understand project requirements and deliver on time solutions that meet their needs.
• Assist with social listening. Sprout Social experience a plus.
• Work closely with internal creative team to execute projects that align with the brand and creative services goals.
• Stay updated on industry trends, content best practices, and emerging technologies to continuously enhance marketing outputs.
• Manage multiple projects simultaneously, ensuring timely delivery while maintaining a high level of quality and attention to detail.
• Maintain a strong understanding of the company's products, services, and target market to ensure effective design execution.
• Conduct phone calls with members to harvest testimonials, inputting data and summarizing content.

Requirements

• You strive in a dynamic and fast-paced work environment.
• You are a dedicated individual who understands content / brand standards and details to the core.
• You can follow specific and detailed direction when necessary and navigate projects with ambiguity until direction and parameters are defined.
• You have strong communication skills and can explain ideas and direction to others clearly.
• You react quickly to new information, opinions, and direction, and you can strategically pivot when necessary.
• You are an extraordinarily resourceful, a multitasker who builds links by being creative and innovative.
• You can move quickly, proficiently and with precision when executing production work.
• You are flexible, dedicated, highly organized, and excellent at multitasking.
• You stay up to date with industry trends and best practices.
• Degree in marketing or 3 – 5 years of equivalent experience.
• Healthcare experience a plus.
• Agency experience a plus.
• Strong organizational and time management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Excellent attention to detail and ability to consistently deliver high-quality content management.

Additional Requirements:

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave